Elona Marku

About Elona Marku

Elona Marku, With an exceptional h-index of 10 and a recent h-index of 9 (since 2020), a distinguished researcher at Università degli Studi di Cagliari, specializes in the field of Innovation Management, Technology Strategy, Digital Transformation, Patents.

His recent articles reflect a diverse array of research interests and contributions to the field:

Technology emergence as a structuring process: a complexity theory perspective on blockchain

Bridging ideas and market success: A framework for managing proof-of-concept projects

A Fine-Grained Perspective on Big Data Knowledge Creation: Dimensions, Insights, and Mechanism from A Pilot Study

Nascent Entrepreneurship and the Role of Women: An empirical study

Organizing innovation: perspectives on big data, emerging technologies, and smart cities

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Is data-driven decision-making driven only by data? When cognition meets data

Emergence of Multi-Sided Platforms: A Value-Based Perspective in Digital Health

Elona Marku Information

University

Position

Assistant Professor of Management at

Citations(all)

310

Citations(since 2020)

287

Cited By

83

hIndex(all)

10

hIndex(since 2020)

9

i10Index(all)

10

i10Index(since 2020)

8

Email

University Profile Page

Google Scholar

Elona Marku Skills & Research Interests

Innovation Management

Technology Strategy

Digital Transformation

Patents

Top articles of Elona Marku

Technology emergence as a structuring process: a complexity theory perspective on blockchain

Journal of Management

2024

Bridging ideas and market success: A framework for managing proof-of-concept projects

Organizational Dynamics

2024/3/22

A Fine-Grained Perspective on Big Data Knowledge Creation: Dimensions, Insights, and Mechanism from A Pilot Study

Journal of Management and Governance

2023/6

Nascent Entrepreneurship and the Role of Women: An empirical study

2023/3/8

Elona Marku
Elona Marku

H-Index: 5

Maryia Zaitsava
Maryia Zaitsava

H-Index: 2

Organizing innovation: perspectives on big data, emerging technologies, and smart cities

2023

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Journal of Marketing Communications

2023

Ludovica Moi
Ludovica Moi

H-Index: 2

Elona Marku
Elona Marku

H-Index: 5

Is data-driven decision-making driven only by data? When cognition meets data

European Management Journal

2022/10/1

Emergence of Multi-Sided Platforms: A Value-Based Perspective in Digital Health

Academy of Management Proceedings

2022

Proof-of-Concept Canvas: How To Turn a Blurry Idea Into a Real-Life Application

Available at SSRN 4116838

2022

Maryia Zaitsava
Maryia Zaitsava

H-Index: 2

Elona Marku
Elona Marku

H-Index: 5

When Nothing is Certain, Anything is Possible: Open Innovation and Lean Approach at MVM

R&D Management

2022

Knowledge creation in patent ecosystems: insights from Singapore

Journal of Knowledge Management

2021/9

Disentangling the corporate entrepreneurship construct: conceptualizing through co-words

Scientometrics

2021/2

Prospecting, balancing and reversing: entrepreneurial learning from positive and negative events

Academy of Management Proceedings

2021

Digital Transformation of Traditional Firms: Cognition and Technology Trap Zones in the Proof-of-Concept Phase

2020

Busting the Black Box of Big Data: Dimensions, Effects, and Insights Creation

Academy of Management Proceedings

2020/7/29

Everyday experience and entrepreneurial learning: When ordinary events trigger learning

2020/6

La Strategia

2020/5

An Open Innovation Lens on the Digital Transformation Frontiers

2020

Big Data and Technology Evolution in the IoT Industry

International Journal of Business and Management

2021

Mapping Research on Corporate Social Responsibility and Innovation

2020

See List of Professors in Elona Marku University(Università degli Studi di Cagliari)

Co-Authors

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