ProfessorsProfessors of Old Dominion UniversityLin Guo

Lin Guo

Old Dominion University

H-index: 11

North America-United States

About Lin Guo

Lin Guo, With an exceptional h-index of 11 and a recent h-index of 11 (since 2020), a distinguished researcher at Old Dominion University, specializes in the field of Consumer Coproduction, Customer-Service provider Relationship, Consumer Social Media Usage and Communication.

His recent articles reflect a diverse array of research interests and contributions to the field:

A goal-driven framework for compliance-dependent services: Pathways to customer satisfaction and well-being

CSR Communication Strategy: Avoiding Consumer Skepticism Considering Product Type and Firm Size

Exploring service employees’ involvement in value co-creation: dimensions, antecedents and consequences

Heart, head, and hand: A tripartite conceptualization, operationalization, and examination of brand loyalty

Lin Guo Information

University	Old Dominion University
Position	___
Citations(all)	1075
Citations(since 2020)	700
Cited By	636
hIndex(all)	11
hIndex(since 2020)	11
i10Index(all)	11
i10Index(since 2020)	11
Email	Access Email
University Profile Page	Old Dominion University
Google Scholar	View Google Scholar Profile

Lin Guo Skills & Research Interests

Consumer Coproduction

Customer-Service provider Relationship

Consumer Social Media Usage and Communication

Top articles of Lin Guo

Title	Journal	Author(s)	Publication Date
A goal-driven framework for compliance-dependent services: Pathways to customer satisfaction and well-being	Journal of Business Research	Chuanyi Tang Lin Guo Thomas Gruen	2024/4/1
CSR Communication Strategy: Avoiding Consumer Skepticism Considering Product Type and Firm Size		Maisy Dauphinais Setare Mohammadi Lin Guo	2023
Exploring service employees’ involvement in value co-creation: dimensions, antecedents and consequences		Hangjun Xu Chuanyi Tang Lin Guo	2023/5/4
Heart, head, and hand: A tripartite conceptualization, operationalization, and examination of brand loyalty	Journal of Brand Management	Marta Dapena-Baron Thomas W Gruen Lin Guo	2020/5