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Leyland Pitt

Leyland Pitt

Simon Fraser University

H-index: 81

North America-Canada

Contact Leyland Pitt

About Leyland Pitt

Leyland Pitt, With an exceptional h-index of 81 and a recent h-index of 47 (since 2020), a distinguished researcher at Simon Fraser University, specializes in the field of marketing, management information systems, marketing strategy, brands.

His recent articles reflect a diverse array of research interests and contributions to the field:

From HAL to GenAI: Optimize chatbot impacts with CARE

Assessing digital responsibility in a digital-first world: Revisiting the U-commerce framework

Delineating Digital Responsibility: From Ubiquitous Networks to Participatory Accountability

Culture uncovered: B2B salesforce job reviews as windows into corporate values

Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk

Beyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning

A theory of information compression: When judgments are costly

Leyland Pitt Information

University

Position

___

Citations(all)

33800

Citations(since 2020)

11286

Cited By

26334

hIndex(all)

81

hIndex(since 2020)

47

i10Index(all)

291

i10Index(since 2020)

171

Email

University Profile Page

Google Scholar

Leyland Pitt Skills & Research Interests

marketing

management information systems

marketing strategy

brands

Top articles of Leyland Pitt

From HAL to GenAI: Optimize chatbot impacts with CARE

Business Horizons

2024/4/17

Cai Mitsu Feng
Cai Mitsu Feng

H-Index: 1

Elsamari Botha
Elsamari Botha

H-Index: 11

Leyland Pitt
Leyland Pitt

H-Index: 44

Assessing digital responsibility in a digital-first world: Revisiting the U-commerce framework

Organizational Dynamics

2024

Caitlin Ferreira
Caitlin Ferreira

H-Index: 4

Richard Watson
Richard Watson

H-Index: 41

Ian Mccarthy
Ian Mccarthy

H-Index: 9

Jan Kietzmann
Jan Kietzmann

H-Index: 27

Leyland Pitt
Leyland Pitt

H-Index: 44

Delineating Digital Responsibility: From Ubiquitous Networks to Participatory Accountability

Robertson, J., Ferreira, C., Watson, E., McCarthy, IP, Kietzmann, J., and Pitt, L.(Accepted) Delineating Digital Responsibility: From Ubiquitous Networks to Participatory. In Organizational Dynamics, Forthcoming

2024/2/1

Caitlin Ferreira
Caitlin Ferreira

H-Index: 4

Leyland Pitt
Leyland Pitt

H-Index: 44

Culture uncovered: B2B salesforce job reviews as windows into corporate values

Journal of Business & Industrial Marketing

2023/12/26

Michael S Mulvey
Michael S Mulvey

H-Index: 10

Karen Robson
Karen Robson

H-Index: 10

Leyland Pitt
Leyland Pitt

H-Index: 44

Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk

Psychology & Marketing

2023/10

Kirk Plangger
Kirk Plangger

H-Index: 14

Matteo Montecchi
Matteo Montecchi

H-Index: 5

Richard Watson
Richard Watson

H-Index: 41

Leyland Pitt
Leyland Pitt

H-Index: 44

Beyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend

Journal of Strategic Marketing

2023/9/28

Joseph Vella
Joseph Vella

H-Index: 7

Christine Pitt
Christine Pitt

H-Index: 8

Leyland Pitt
Leyland Pitt

H-Index: 44

Albert Caruana
Albert Caruana

H-Index: 30

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning

Psychology & Marketing

2023/9

Yusuf Oc
Yusuf Oc

H-Index: 1

Kirk Plangger
Kirk Plangger

H-Index: 14

Leyland Pitt
Leyland Pitt

H-Index: 44

A theory of information compression: When judgments are costly

Information Systems Research

2023/9

Kirk Plangger
Kirk Plangger

H-Index: 14

Leyland Pitt
Leyland Pitt

H-Index: 44

Amrit Tiwana
Amrit Tiwana

H-Index: 35

Electronic commerce: The strategic perspective

2023/7/25

When memes program the genes: What managers need to know about the emerging genetic revolution

Business Horizons

2023/7/1

Christine Pitt
Christine Pitt

H-Index: 8

Andrew Park
Andrew Park

H-Index: 18

Leyland Pitt
Leyland Pitt

H-Index: 44

Brand stories in marketing: a bibliographic perspective

Journal of Strategic Marketing

2023/4/3

Andrew Park
Andrew Park

H-Index: 18

Emily Treen
Emily Treen

H-Index: 8

Leyland Pitt
Leyland Pitt

H-Index: 44

The writing is on the wall: predicting customers' evaluation of customer-firm interactions using computerized text analysis

Journal of Service Theory and Practice

2023

Caitlin Ferreira
Caitlin Ferreira

H-Index: 4

Leyland Pitt
Leyland Pitt

H-Index: 44

Tim Foster
Tim Foster

H-Index: 8

Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers

EUROPEAN JOURNAL OF MARKETING

2022/8/8

Kirk Plangger
Kirk Plangger

H-Index: 14

Cai Mitsu Feng
Cai Mitsu Feng

H-Index: 1

Leyland Pitt
Leyland Pitt

H-Index: 44

Artificial intelligence, marketing, and the history of technology: Kranzberg’s laws as a conceptual lens

Australasian Marketing Journal

2023/2

Christine Pitt
Christine Pitt

H-Index: 8

Jan Kietzmann
Jan Kietzmann

H-Index: 27

Introduction to the Minitrack on Internet of Everything

2021/1/5

Fred Riggins
Fred Riggins

H-Index: 18

Inside-out: Using the marketing classroom to mirror diversity and inclusion of the marketplace

Marketing Education Review

2023/1/2

Caitlin Ferreira
Caitlin Ferreira

H-Index: 4

Mignon Reyneke
Mignon Reyneke

H-Index: 6

Leyland Pitt
Leyland Pitt

H-Index: 44

Business (un) usual: Critical skills for the next normal

Thunderbird International Business Review

2023/1

Caitlin Ferreira
Caitlin Ferreira

H-Index: 4

Leyland Pitt
Leyland Pitt

H-Index: 44

The virtuous brand: The perils and promises of brand virtue signaling

Business Horizons

2023/1/1

Buffer bots: The role of virtual service agents in mitigating negative effects when service fails

Psychology & Marketing

2022/11

Colin Campbell
Colin Campbell

H-Index: 21

Kirk Plangger
Kirk Plangger

H-Index: 14

Leyland Pitt
Leyland Pitt

H-Index: 44

Caught in a vicious cycle? Student perceptions of academic dishonesty in the business classroom

The International Journal of Management Education

2022/11/1

Sarah Lord Ferguson
Sarah Lord Ferguson

H-Index: 6

Andrew Flostrand
Andrew Flostrand

H-Index: 4

Leyland Pitt
Leyland Pitt

H-Index: 44

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