Leong Lai Ying

Leong Lai Ying

Universiti Tunku Abdul Rahman

H-index: 28

Asia-Malaysia

About Leong Lai Ying

Leong Lai Ying, With an exceptional h-index of 28 and a recent h-index of 28 (since 2020), a distinguished researcher at Universiti Tunku Abdul Rahman, specializes in the field of technology adoption, social commerce and mobile technology application.

His recent articles reflect a diverse array of research interests and contributions to the field:

“To share or not to share?”–A hybrid SEM-ANN-NCA study of the enablers and enhancers for mobile sharing economy

Deciphering the resistance behaviours towards mobile commerce applications: A Mobile Commerce Applications Resistance Theory (MOCART)

Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations

Understanding the opposing forces of continuance intention: a hybrid SEM-ANN approach

An SEM-ANN Approach-Guidelines in Information Systems Research

A multi-dimensional nomological network of mobile payment continuance

Revisiting the social commerce paradigm: the social commerce (SC) framework and a research agenda

Social media influencers: An effective marketing approach?

Leong Lai Ying Information

University

Position

___

Citations(all)

5698

Citations(since 2020)

4728

Cited By

2122

hIndex(all)

28

hIndex(since 2020)

28

i10Index(all)

40

i10Index(since 2020)

39

Email

University Profile Page

Universiti Tunku Abdul Rahman

Google Scholar

View Google Scholar Profile

Leong Lai Ying Skills & Research Interests

technology adoption

social commerce and mobile technology application

Top articles of Leong Lai Ying

Title

Journal

Author(s)

Publication Date

“To share or not to share?”–A hybrid SEM-ANN-NCA study of the enablers and enhancers for mobile sharing economy

Decision Support Systems

Lai-Ying Leong

Teck-Soon Hew

Keng-Boon Ooi

Patrick YK Chau

2024/2/5

Deciphering the resistance behaviours towards mobile commerce applications: A Mobile Commerce Applications Resistance Theory (MOCART)

Computers in Human Behavior

Jun-Jie Hew

Voon-Hsien Lee

Lai-Ying Leong

2024/2/1

Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations

International Journal of Bank Marketing

Eugene Cheng-Xi Aw

Lai-Ying Leong

Jun-Jie Hew

Nripendra P. Rana

Teck Ming Tan

...

2023/4

Understanding the opposing forces of continuance intention: a hybrid SEM-ANN approach

Industrial Management & Data Systems

Xiu Ming Loh

Voon Hsien Lee

Lai Ying Leong

2024/4/12

An SEM-ANN Approach-Guidelines in Information Systems Research

Journal of Computer Information Systems

Lai-Ying Leong

Teck-Soon Hew

Keng-Boon Ooi

Garry Wei-Han Tan

Alex Koohang

2024/3/31

A multi-dimensional nomological network of mobile payment continuance

Journal of Computer Information Systems

Xiu-Ming Loh

Voon-Hsien Lee

Lai-Ying Leong

2023/9/3

Revisiting the social commerce paradigm: the social commerce (SC) framework and a research agenda

Lai-Ying Leong

Teck Soon Hew

Keng-Boon Ooi

Nick Hajli

Garry Wei-Han Tan

2023/8/24

Social media influencers: An effective marketing approach?

Journal of Business Research

Keng-Boon Ooi

Voon-Hsien Lee

Jun-Jie Hew

Lai-Ying Leong

Garry Wei-Han Tan

...

2023/5/1

Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

Journal of Business Research

Xiu-Ming Loh

Voon-Hsien Lee

Lai-Ying Leong

Eugene Cheng-Xi Aw

Tat-Huei Cham

...

2023/4/1

Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis

Journal of Retailing and Consumer Services

Jun-Jie Hew

Voon-Hsien Lee

Lai-Ying Leong

2023/11/1

An SEM-ANN analysis of the impacts of Blockchain on competitive advantage

Industrial Management & Data Systems

Lai-Ying Leong

Jun-Jie Hew

Voon-Hsien Lee

Garry Wei-Han Tan

Keng-Boon Ooi

...

2023/1/23

Extending the theory of planned behavior in the social commerce context: A meta-analytic SEM (MASEM) approach

Information Systems Frontiers

Lai-Ying Leong

Teck-Soon Hew

Keng-Boon Ooi

Bhimaraya Metri

Yogesh K Dwivedi

2023/10

The past and beyond of mobile payment research: A development of the mobile payment framework

Internet Research

Lai-Ying Leong

Jun-Jie Hew

Lai-Wan Wong

Binshan Lin

2022/11/2

Mobile-lizing continuance intention with the mobile expectation-confirmation model: An SEM-ANN-NCA approach

Expert Systems with Applications

Xiu-Ming Loh

Voon-Hsien Lee

Lai-Ying Leong

2022/11/1

The dark side of compulsory e-education: are students really happy and learning during the COVID-19 pandemic?

International Journal of Human–Computer Interaction

Voon-Hsien Lee

Jun-Jie Hew

Lai-Ying Leong

Garry Wei-Han Tan

Keng-Boon Ooi

2022/7/21

Mobile social media marketing: a new marketing channel among digital natives in higher education?

Journal of Marketing for Higher Education

Lai-Wan Wong

Garry Wei-Han Tan

Jun-Jie Hew

Keng-Boon Ooi

Lai-Ying Leong

2022/1/2

The moderating role of gender on behavioural intention to adopt mobile banking: a Henseler's PLS-MGA and permutation approach

International Journal of Mobile Communications

Siao-Pin Yaw

Garry Wei-Han Tan

Pik-Yin Foo

Lai-Ying Leong

Keng-Boon Ooi

2022

A meta-analysis of consumer innovation resistance: is there a cultural invariance?

Industrial Management & Data Systems

Lai-Ying Leong

Teck-Soon Hew

Keng-Boon Ooi

Binshan Lin

2021/6/3

On the way: Hailing a taxi with a smartphone? A hybrid SEM-neural network approach

Machine Learning with Applications

Amos Junke Lau

Garry Wei-Han Tan

Xiu-Ming Loh

Lai-Ying Leong

Voon-Hsien Lee

...

2021/6/15

Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust

Information & Management

Lai-Ying Leong

Teck-Soon Hew

Keng-Boon Ooi

Alain Yee Loong Chong

Voon-Hsien Lee

2021/3/1

See List of Professors in Leong Lai Ying University(Universiti Tunku Abdul Rahman)