Lennora Putit

About Lennora Putit

Lennora Putit, With an exceptional h-index of 15 and a recent h-index of 11 (since 2020), a distinguished researcher at Universiti Teknologi MARA, specializes in the field of consumer behaviour, social media and marketing, culture.

His recent articles reflect a diverse array of research interests and contributions to the field:

ASSESSING RESIDENTS’INTENTION TOWARDS MUNICIPAL SOLID WASTE SOURCE SEPARATION: A CASE STUDY OF MALAYSIA

Overview of Halal-Integrated Platform (HIP) Adaption as a Halal Digital Economy Hub for Small–Medium Enterprises (SMEs) in Malaysia

Exploring factors influencing neuromarketing implementation in malaysian universities: barriers and enablers

Towards adopting innovative quick response (QR)-enabled contactless transaction payment: the Malaysian MSMES’entrepreneurial perspective in COVID-19 setting

A Conceptual Framework for Consumption Satisfaction and Continuous Acceptance of Innovative Traditional Food Products

Social media as an open innovation: deciphering its relationship with firm performance, compatibility, and security concern

Malaysian Consumers' Acceptance of Indonesian Food Quality and Restaurant Attributes

Mediating Role of Autonomy on FWA and WLB among Malaysian Academics

Lennora Putit Information

University

Position

Associate Professor

Citations(all)

1050

Citations(since 2020)

766

Cited By

520

hIndex(all)

15

hIndex(since 2020)

11

i10Index(all)

21

i10Index(since 2020)

15

Email

University Profile Page

Google Scholar

Lennora Putit Skills & Research Interests

consumer behaviour

social media and marketing

culture

Top articles of Lennora Putit

Title

Journal

Author(s)

Publication Date

ASSESSING RESIDENTS’INTENTION TOWARDS MUNICIPAL SOLID WASTE SOURCE SEPARATION: A CASE STUDY OF MALAYSIA

PLANNING MALAYSIA

Soo-Cheng Chuah

Lennora Putit

JS Kesminder Singh

2023/4/27

Overview of Halal-Integrated Platform (HIP) Adaption as a Halal Digital Economy Hub for Small–Medium Enterprises (SMEs) in Malaysia

Zahariah Sahudin

Mohamad Idham Md Razak

Lennora Putit

Mohammed Hariri Bakri

2023/11/15

Exploring factors influencing neuromarketing implementation in malaysian universities: barriers and enablers

Sustainability

Ahmed H Alsharif

Nor Zafir Md Salleh

Alharthi Rami Hashem E

Ahmad Khraiwish

Lennora Putit

...

2023/3

Towards adopting innovative quick response (QR)-enabled contactless transaction payment: the Malaysian MSMES’entrepreneurial perspective in COVID-19 setting

Lennora Putit

Zahariah Sahudin

2023/9/26

A Conceptual Framework for Consumption Satisfaction and Continuous Acceptance of Innovative Traditional Food Products

Khairunnisa Mohamad Abdullah

Lennora Putit

2023

Social media as an open innovation: deciphering its relationship with firm performance, compatibility, and security concern

Rosman Mohamed Hussin

Lennora Putit

Geetha Subramaniam

2023/9/26

Malaysian Consumers' Acceptance of Indonesian Food Quality and Restaurant Attributes

Khairunnisa Mohamad Abdullah

Lennora Putit

Mohd Nazri Abdul Raji

Cica Yulia

2023

Mediating Role of Autonomy on FWA and WLB among Malaysian Academics

Environment-Behaviour Proceedings Journal

Lennora Putit

Geetha Subramaniam

Siti Halijah Shariff

Jayalakshmy Ramachandran

Balasundram Maniam

2023/7/31

A Systematic Review on Marketing Strategies of China’s Import Cross-border E-commerce B2C Platforms

Wang Cao

Lennora Putit

2023/5/12

Understanding Medical Destination Choice Behaviour: An Exploratory Approach

Global Business and Management Research

Lennora Putit

Amirah Ahmad Suki

Mohamad Fariz Abdullah

Fatin Husna Suib

2022/10/1

Flexible Working Arrangements and Millennials During COVID-19: Work Better Leads to Feel Better?

Environment-Behaviour Proceedings Journal

Geetha Subramaniam

Nur Zafira Akma Rozlan

Lennora Putit

Bala Maniam

2022/9/30

An exploration into the Drivers of social media usage among MSME handicraft entrepreneurs

Journal of International Business, Economics and Entrepreneurship

Susana William Jalil

Nurfazlina Haris

Lennora Putit

Awang Rozaimie Awang Shuib

2022/6/25

Do university students’ quality of learning engagement behaviour matter? An empirical insight

Asian Journal of University Education

Lennora Putit

Siti Halijjah Sheriff

Maliza Delima Kamarul Zaman

Syed Saad Andaleeb

Serajul I Bhuiyan

2022/4/30

Stress among Healthcare Workers during COVID19 Pandemic: Crucial Elements for Hospital Management

International Journal of Service Management and Sustainability

Samli Razali

Norhayati Ab Rahman

Najib Abdullah

Nur Amira Azhar

Siti Sara Yaacob

...

2022/3/24

Drivers of Social Media Adoption Among SMEs Amidst the COVID-19 Pandemic

Lina Nadia Abd Rahim

Nur Atiqah Zakiyyah Ramlee

Lennora Putit

2022/10/31

Customer loyalty: A bibliometric analysis of the published literature between 1982 and 2021

Korea Review of International Studies

Vidyamala Mohamad

Lennora Putit

Aidi Ahmi

Shaiful Azlan Abdul

2022/3

Does eWOM affect guests’ experience expectation? An empirical analysis within the hotel and tourism sector

Journal of International Business, Economics and Entrepreneurship (JIBE)

Nor Diyana Mohammed Shobri

Lennora Putit

Amirah Ahmad Suki

2021

Flexible Human Resource Management Strategy in Small and Medium Enterprises (SMEs) under COVID-19: A Case Study from China.

Global Business & Management Research

Wang Laidi

Lennora Putit

Aida Azlina Binti Mansor

2021/10/1

Driving Relationship Marketing Tactics towards Customer Loyalty Building: The Mediating Effect of Commitment and Trust

International Journal of Academic Research in Economics and Management and Sciences

Lennora Putit

Mohamad Fariz Abdullah

Amirah Ahmad Suki

2021

Gravitating towards Consumers’ Use of Contactless Payment: A COVID 19 Pandemic Perspective

Journal of Marketing Research and Case Studies

Putit

L.

Ahmad Suki

A.

Abdullah

...

2021/7

See List of Professors in Lennora Putit University(Universiti Teknologi MARA)

Co-Authors

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