Lawrence Ang

Lawrence Ang

Macquarie University

H-index: 21

Oceania-Australia

About Lawrence Ang

Lawrence Ang, With an exceptional h-index of 21 and a recent h-index of 17 (since 2020), a distinguished researcher at Macquarie University, specializes in the field of Advertising, Marketing and Marketing Research.

His recent articles reflect a diverse array of research interests and contributions to the field:

Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling

A review and analysis of impression management with photographs in sustainability reporting

Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation

Delivering return on imagination: a framework for creativity in developing advertising message strategy

Multiferroic van der Waals heterostructure : Nonvolatile electrically switchable electronic and spintronic properties

Insight: The key to faster progress in science

How Does Consumer Insight Support The Leap to a Creative Idea?: Inside the Creative Process: Shifting the Advertising Appeal from Functional to Emotional

Impression management with photographs in sustainability reporting

Lawrence Ang Information

University

Position

Associate Professor of Marketing

Citations(all)

4186

Citations(since 2020)

2614

Cited By

2407

hIndex(all)

21

hIndex(since 2020)

17

i10Index(all)

32

i10Index(since 2020)

22

Email

University Profile Page

Macquarie University

Google Scholar

View Google Scholar Profile

Lawrence Ang Skills & Research Interests

Advertising

Marketing and Marketing Research

Top articles of Lawrence Ang

Title

Journal

Author(s)

Publication Date

Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling

European Journal of Marketing

Khaled Hamad Almaiman

Lawrence Ang

Hume Winzar

2023/12/22

A review and analysis of impression management with photographs in sustainability reporting

Majid Kanbaty

Andreas Hellmann

Lawrence Ang

Liyu He

2023/12/7

Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation

Journal of Advertising

Sarah Schütmaat

Julian Felix Kopka

Lawrence Ang

Tobias Langner

2023/8/8

Delivering return on imagination: a framework for creativity in developing advertising message strategy

John Parker

2022/3/28

Multiferroic van der Waals heterostructure : Nonvolatile electrically switchable electronic and spintronic properties

Physical Review B

Liemao Cao

Xiaohui Deng

Guanghui Zhou

Shi-Jun Liang

Chuong V Nguyen

...

2022/4/7

Insight: The key to faster progress in science

Robert East

Lawrence Ang

2021/9

How Does Consumer Insight Support The Leap to a Creative Idea?: Inside the Creative Process: Shifting the Advertising Appeal from Functional to Emotional

Journal of Advertising Research

John Parker

Scott Koslow

Lawrence Ang

Alexander Tevi

2021/3/1

Impression management with photographs in sustainability reporting

Majid Kanbaty

Andreas Hellmann

Liyu He

Lawrence Ang

2021

Emotional and attentional influences of photographs on impression management and financial decision making

Journal of Behavioral and Experimental Finance

Lawrence Ang

Andreas Hellmann

Majid Kanbaty

Suresh Sood

2020/9/1

Super-Andreev reflection and longitudinal shift of pseudospin-1 fermions

Physical Review B

Xiaolong Feng

Ying Liu

Zhi-Ming Yu

Zhongshui Ma

LK Ang

...

2020/6/8

Towards a conceptual framework for analysing impression management during face-to-face communication

Journal of Behavioral and Experimental Finance

Andreas Hellmann

Lawrence Ang

Suresh Sood

2020/3/1

Persuasive effects in social media: the case of envy

International Journal of Advertising

Camille Singh

Lawrence Ang

2020/10/26

See List of Professors in Lawrence Ang University(Macquarie University)