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Laurence Minsky

Laurence Minsky

Columbia College Chicago

H-index: 8

North America-United States

About Laurence Minsky

Laurence Minsky, With an exceptional h-index of 8 and a recent h-index of 7 (since 2020), a distinguished researcher at Columbia College Chicago, specializes in the field of advertising creative development, audio branding, brand activation, brand management, sensory branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sustainable Practices and Demarketing: An Interview with Philip Kotler

Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement

The Ethics of Marketing Healthcare Services and Pharma Products During the Pandemic

Are You Doing the SWOT Analysis Backwards?

Laurence Minsky Information

University

Position

Advertising Communication Department

Citations(all)

264

Citations(since 2020)

202

Cited By

89

hIndex(all)

8

hIndex(since 2020)

7

i10Index(all)

8

i10Index(since 2020)

6

Email

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University Profile Page

Columbia College Chicago

Google Scholar

View Google Scholar Profile

Laurence Minsky Skills & Research Interests

advertising creative development

audio branding

brand activation

brand management

sensory branding

Top articles of Laurence Minsky

Title

Journal

Author(s)

Publication Date

Sustainable Practices and Demarketing: An Interview with Philip Kotler

Advertising & Society Quarterly

Philip Kotler Laurence Minsky

2024

Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement

Laurence Minsky

Susan Westwater

Scot Westwater

Colleen Fahey

2023

The Ethics of Marketing Healthcare Services and Pharma Products During the Pandemic

Journal of Healthcare Management Standards (JHMS)

Ilan Geva

Laurence Minsky

2021/7/1

Are You Doing the SWOT Analysis Backwards?

Harvard Business Review

Laurence Minsky

David Aron

2021/2/23

See List of Professors in Laurence Minsky University(Columbia College Chicago)