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Kuangjie Zhang

About Kuangjie Zhang

Kuangjie Zhang, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at Nanyang Technological University, specializes in the field of Marketing, Consumer Behavior, Pricing, Hedonic Consumption.

His recent articles reflect a diverse array of research interests and contributions to the field:

Follow your heart or your mind: The effect of consumption frequency on consumers’ reliance on feelings

Sizes are gendered: The effect of size cues in brand names on brand stereotyping

Indulgent Consumption Signals Interpersonal Warmth

How Resource Scarcity Influences the Preference for Counterhedonic Consumption

Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior

Kuangjie Zhang Information

University

Position

Assistant Professor of Marketing

Citations(all)

498

Citations(since 2020)

316

Cited By

273

hIndex(all)

7

hIndex(since 2020)

7

i10Index(all)

7

i10Index(since 2020)

7

Email

University Profile Page

Google Scholar

Kuangjie Zhang Skills & Research Interests

Marketing

Consumer Behavior

Pricing

Hedonic Consumption

Top articles of Kuangjie Zhang

Follow your heart or your mind: The effect of consumption frequency on consumers’ reliance on feelings

Journal of Business Research

2024/3/1

Yimin Cheng
Yimin Cheng

H-Index: 2

Kuangjie Zhang
Kuangjie Zhang

H-Index: 4

Sizes are gendered: The effect of size cues in brand names on brand stereotyping

Journal of Consumer Research

2022/8

Kuangjie Zhang
Kuangjie Zhang

H-Index: 4

Shaobo Li
Shaobo Li

H-Index: 3

Sharon Ng
Sharon Ng

H-Index: 12

Indulgent Consumption Signals Interpersonal Warmth

Journal of Marketing Research

2022/4/13

Qing Tang
Qing Tang

H-Index: 31

Kuangjie Zhang
Kuangjie Zhang

H-Index: 4

Xun Huang
Xun Huang

H-Index: 16

How Resource Scarcity Influences the Preference for Counterhedonic Consumption

Journal of Consumer Research

2022/2

Kuangjie Zhang
Kuangjie Zhang

H-Index: 4

Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior

Journal of Marketing

2021/5

Kuangjie Zhang
Kuangjie Zhang

H-Index: 4

Fengyan Cai
Fengyan Cai

H-Index: 8

See List of Professors in Kuangjie Zhang University(Nanyang Technological University)

Co-Authors

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