Kuangjie Zhang
Nanyang Technological University
H-index: 7
Asia-Singapore
Top articles of Kuangjie Zhang
Follow your heart or your mind: The effect of consumption frequency on consumers’ reliance on feelings
Journal of Business Research
2024/3/1
Yimin Cheng
H-Index: 2
Kuangjie Zhang
H-Index: 4
Sizes are gendered: The effect of size cues in brand names on brand stereotyping
Journal of Consumer Research
2022/8
Indulgent Consumption Signals Interpersonal Warmth
Journal of Marketing Research
2022/4/13
How Resource Scarcity Influences the Preference for Counterhedonic Consumption
Journal of Consumer Research
2022/2
Kuangjie Zhang
H-Index: 4
Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior
Journal of Marketing
2021/5
Kuangjie Zhang
H-Index: 4
Fengyan Cai
H-Index: 8