Koay Kian Yeik
Sunway University
H-index: 25
Asia-Malaysia
Top articles of Koay Kian Yeik
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Self-influencer congruence, parasocial relationships, credibility, and purchase intentions: a sequential mediation model | Journal of Relationship Marketing | Kian Yeik Koay Chee Wei Cheah Jia Ying Yap | 2024 |
So you want to publish in a premier journal? An illustrative guide on how to develop and write a quantitative research paper for premier journals | Global Business and Organizational Excellence | Weng Marc Lim Kian Yeik Koay | 2024 |
E-learning engagement and effectiveness during the COVID-19 pandemic: the interaction model | International Journal of Human-Computer Interaction | Wai Ching Poon Vimala Kunchamboo Kian Yeik Koay | 2024 |
Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic | British Food Journal | Kian Yeik Koay Ker Soon Ang | 2024 |
The political game of innovation: evidence from the ride-hailing service industry | European Journal of Innovation Management | Chee Wei Cheah Kian Yeik Koay | 2024 |
The rise of solo dining: prediction and consumer profiling | Journal of Foodservice Business Research | Kian Yeik Koay Derek Lai Teik Ong Izian Idris Nurfarah Sabrina Binti Kamarulzaman Chee Wei Cheah | 2024 |
Understanding travel apps usage intention: findings from PLS and NCA | Journal of Marketing Analytics | Pinaz Tiwari Rahul Pratap Singh Kaurav Kian Yeik Koay | 2024 |
More than a mere cup of bubble tea: how does perceived luxuriousness affect the intentions to revisit? | British Food Journal | Kian Yeik Koay Mei Kei Leong | 2024 |
Perceived risk and second-hand clothing consumption: a moderated-moderation model | Journal of Fashion Marketing and Management | Kian Yeik Koay Man Lai Cheung Hui Shan Lom Wilson Ka Shing Leung | 2024 |
Social media influencer over-endorsement: Implications from a moderated-mediation analysis | Journal of Retailing and Consumer Services | Chee Wei Cheah Kian Yeik Koay Weng Marc Lim | 2024 |
Abusive supervision and knowledge hiding: The moderated mediation role of overall justice and gender | Global Business and Organizational Excellence | Kian Yeik Koay Pang Kiam Lim | 2023 |
The rise of the food truck phenomenon: an integrated model of consumers’ intentions to visit food trucks | British Food Journal | Kian Yeik Koay Chee Wei Cheah Natarsha Ganesan | 2023 |
How and when social media influencers’ intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships | Marketing Intelligence & Planning | Kian Yeik Koay Weng Marc Lim Simran Kaur Kimberly Soh Wai Ching Poon | 2023 |
Understanding students’ cyberslacking behaviour in e-learning environments: Is student engagement the key? | International Journal of Human-Computer Interaction | Kian Yeik Koay Wai Ching Poon | 2023 |
Uncovering the voices of marginalized minorities in public policy research - A critical review of the image and text-based vignette method | International Journal of Qualitative Methods | Chee Wei Cheah Kian Yeik Koay Keheng Xiang | 2023 |
Towards a unified model of consumers’ intentions to use drone food delivery services | International Journal of Hospitality Management | Mei Kei Leong Kian Yeik Koay | 2023 |
Understanding consumers’ intention to revisit bubble tea stores: an application of the theory of planned behaviour | British Food Journal | Kian Yeik Koay Chee Wei Cheah | 2023 |
Health-based crisis: how do firms weather the storms using the structural holes-bridging strategy? | Journal of Business and Industrial Marketing | Chee Wei Cheah Kian Yeik Koay | 2023 |
Workplace ostracism and cyberloafing: a social cognitive perspective | Management Research Review | Kian Yeik Koay Catherine Hui Yi Lai | 2023 |
Students’ cyberslacking behaviour in e-learning environments: the role of the Big Five personality traits and situational factors | Journal of Applied Research in Higher Education | Kian Yeik Koay Wai Ching Poon | 2023 |
