Ki Joon Back

Ki Joon Back

University of Houston

H-index: 49

North America-United States

About Ki Joon Back

Ki Joon Back, With an exceptional h-index of 49 and a recent h-index of 37 (since 2020), a distinguished researcher at University of Houston, specializes in the field of consumer behavior, problem gambling, gaming, brand loyalty, satisfaction.

His recent articles reflect a diverse array of research interests and contributions to the field:

The two sides of hotel green practices in customer experience: an integrated approach of the Kano model and business analytics

A bibliometric analysis of the hospitality and tourism environmental, social, and governance (ESG) literature

ESGs and SDGs

A critical review of technology-driven service innovation in hospitality and tourism: current discussions and future research agendas

Integrating the reviewers’ and readers’ perceptions of negative online reviews for customer decision-making: a mixed-method approach

Why am I satisfied? See my reviews–Price and location matter in the restaurant industry

The loyalty program for our self-esteem: The role of collective self-esteem in luxury hotel membership programs

Is hotel technology a double-edged sword on customer experience? A mixed-method approach using big data

Ki Joon Back Information

University

Position

___

Citations(all)

9162

Citations(since 2020)

4748

Cited By

6097

hIndex(all)

49

hIndex(since 2020)

37

i10Index(all)

77

i10Index(since 2020)

71

Email

University Profile Page

University of Houston

Google Scholar

View Google Scholar Profile

Ki Joon Back Skills & Research Interests

consumer behavior

problem gambling

gaming

brand loyalty

satisfaction

Top articles of Ki Joon Back

Title

Journal

Author(s)

Publication Date

The two sides of hotel green practices in customer experience: an integrated approach of the Kano model and business analytics

Journal of Travel & Tourism Marketing

H. Park

M. Bitaab

M. Lee

K-J Back

2024

A bibliometric analysis of the hospitality and tourism environmental, social, and governance (ESG) literature

Journal of Hospitality and Tourism Management

Tiffany S Legendre

Anni Ding

Ki-Joon Back

2024/3/1

ESGs and SDGs

Jinsoo Lee

Ki-Joon Back

Jungkun Park

2024/1/2

A critical review of technology-driven service innovation in hospitality and tourism: current discussions and future research agendas

International Journal of Contemporary Hospitality Management

Hyekyung Park

Minwoo Lee

Ki-Joon Back

2023

Integrating the reviewers’ and readers’ perceptions of negative online reviews for customer decision-making: a mixed-method approach

International Journal of Contemporary Hospitality Management

Soo Yeon Kwak

Minjung Shin

Minwoo Lee

Ki-Joon Back

2023/3/21

Why am I satisfied? See my reviews–Price and location matter in the restaurant industry

International Journal of Hospitality Management

Jaewook Kim

Minwoo Lee

Wooseok Kwon

Hyekyung Park

Ki-Joon Back

2022/2/1

The loyalty program for our self-esteem: The role of collective self-esteem in luxury hotel membership programs

Cornell Hospitality Quarterly

Minjung Shin

Ki-Joon Back

Choong-Ki Lee

Young-Sub Lee

2022/2

Is hotel technology a double-edged sword on customer experience? A mixed-method approach using big data

Journal of Hospitality & Tourism Research

Hyekyung Park

Minwoo Lee

Ki-Joon Back

Agnes DeFranco

2022/11/23

Luxury Hospitality Services

Ki-Joon Back

Jungkun Park

Kathy LaTour

2022

A cross-country study of gambling fallacies: South Korea, USA, and Switzerland

International Journal of Tourism and Hospitality Research

Ki-Joon Back

Choong-Ki Lee

Minjung Shin

2022/10

Luxury hospitality services: Editorial comment

Ki-Joon Back

Jung Kun Park

Kathy LaTour

2022/2

THE ROLE OF NEGATIVE EMOTIONS EMBEDDED IN ONLINE REVIEWS ON CUSTOMER DECISION MAKING: DO ONLINE REVIEW PLATFORM MATTERS?

Soo Yeon Kwak

Minwoo Lee

Ki-Joon Back

Minjung Shin

2021/6/30

Integrating technology to service innovation: Key issues and future research directions in hospitality and tourism

Minwoo Lee

Jiseon Ahn

Minjung Shin

Wooseok Kwon

Ki-Joon Back

2021/4/8

Exploring the roles of DMO’s social media efforts and information richness on customer engagement: empirical analysis on Facebook event pages

Journal of Travel Research

Minwoo Lee

Jung Hwa Hong

Sunghun Chung

Ki-Joon Back

2021/3

Artificial intelligence for hospitality big data analytics: developing a prediction model of restaurant review helpfulness for customer decision-making

International Journal of Contemporary Hospitality Management

Minwoo Lee

Wooseok Kwon

Ki-Joon Back

2021

Assessing restaurant review helpfulness through big data: dual-process and social influence theory

Journal of Hospitality and Tourism Technology

Wooseok Kwon

Minwoo Lee

Ki-Joon Back

KY Lee

2021

Modified scales for organizational identification and organizational disidentification for the foodservice industry

International journal of hospitality management

So Hee Park

Ki-Joon Back

2020/10/1

Exploring internal benefits of medical tourism facilitators’ satisfaction: customer orientation, job satisfaction, and work performance

Journal of Healthcare Management

Jung-Kun Park

Jiseon Ahn

Sang-Lin Han

Ki-Joon Back

Myunga An

2020/3/1

Exploring the underlying factors of customer value in restaurants: A machine learning approach

International Journal of Hospitality Management

Wooseok Kwon

Minwoo Lee

Ki-Joon Back

2020/10

Effect of cognitive engagement on the development of brand love in a hotel context

Journal of Hospitality & Tourism Research

Minjung Shin

Ki-Joon Back

2020/2

See List of Professors in Ki Joon Back University(University of Houston)