Kevin Wise
University of Illinois at Urbana-Champaign
H-index: 24
North America-United States
Top articles of Kevin Wise
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
«Enjoyment of Advergames and Brand Attitudes: The Impact of Thematic Rele-vance», Journal of Interactive Advertising, Vol. 9, núm. 1, 2008, págs. 273-6, en | El Derecho, la Empresa y la Comunicación en la sociedad de la información | Kevin WISE Paul D BOLLS Hyo KIM Arun VENKATARAMAN Ryan MEYER | 2023/12/19 |
Development of a scale for measuring individual propensity for serendipitous information encounters in an online environment | Journal of Information Science | Eunjin (Anna) Kim Kevin Wise Sanda Erdelez Yi-Hsuan Chiang | 2023/1/4 |
DISENTANGLING CONTROL AND PERSONALIZATION: EXPLORING THE EFFECTS OF AD CHOICE AND AD PERSONALIZATION IN DIGITAL ADVERTISING EFFECTIVENESS | American Academy of Advertising. Conference. Proceedings (Online) | Xiaohan Hu Kevin Wise | 2023 |
Distinguished Reviewers in 2022 | Journal of Media Psychology | Daniel Pietschmann Karolien Poels Pablo Porten-Chee Robert F Potter Fabian Prochazka | 2023 |
How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat | Journal of Research in Interactive Marketing | Xiaohan Hu Kevin Wise | 2021/6/21 |
Distinguished Reviewers in 2020 | Journal of Media Psychology | Priya Raman Arthur A Raney Leonard Reinecke Diana Rieger Shearon Roberts | 2021 |
Measuring memory | The International Encyclopedia of Media Psychology | Kevin Wise | 2020/9/8 |
Do you filter who you are?: Excessive self-presentation, social cues, and user evaluations of Instagram selfies | Computers in Human Behavior | Seoyeon Hong Mi R Jahng Namyeon Lee Kevin R Wise | 2020/3/1 |
Perceived control or haptic sensation? Exploring the effect of image interactivity on consumer responses to online product displays | Journal of Interactive Advertising | Xiaohan Hu Kevin Wise | 2020/1/2 |
Co-Authors
