Kendra Fowler
Youngstown State University
H-index: 12
North America-United States
Top articles of Kendra Fowler
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
How social media influencer collaborations are perceived by consumers | Psychology & Marketing | Veronica L Thomas Kendra Fowler Faegheh Taheran | 2024/1 |
Examining the outcomes of influencer activism | Journal of Business Research | Veronica L Thomas Kendra Fowler | 2023/1/1 |
Influencer marketing: A scoping review and a look ahead | Kendra Fowler Veronica L Thomas | 2023/7/24 | |
Changes in Grocery Shopping Attitudes and Behaviors. | Journal of Family & Consumer Sciences | Eileen Bridges Kendra Fowler | 2023/7/1 |
CONSUMERS'PERCEPTIONS OF THE MOTIVES BEHIND INFLUENCER COLLABORATIONS | American Academy of Advertising. Conference. Proceedings (Online) | Veronica Thomas Kendra Fowler Faa Taheran | 2023 |
Grocery Shopping before, during and after the Pandemic: A Qualitative Study | Family and Consumer Sciences Research Journal | Eileen Bridges Kendra Fowler | 2022/9 |
Turn the other cheek or an eye for an eye: Exploring brand-to-brand dialogue on social media | Journal of Advertising | Veronica L Thomas Kendra Fowler | 2021/9/30 |
Close encounters of the AI kind: Use of AI influencers as brand endorsers | Journal of Advertising | Veronica L Thomas Kendra Fowler | 2021/1/1 |
Innovative service environments | Kendra Fowler | 2020/4/2 | |
The Routledge handbook of service research insights and ideas | Eileen Bridges Kendra Fowler | 2020/4/2 | |
Celebrity influence on word of mouth: the interplay of power states and power expectations | Marketing Letters | Veronica L Thomas Kendra Fowler Christina Saenger | 2020/3 |
Service process design and management | Steven W Rayburn Sidney T Anderson Kendra Fowler | 2020/4/2 |
