ProfessorsProfessors of Technische Universität BerlinKatrin Talke

Katrin Talke

Technische Universität Berlin

H-index: 19

Europe-Germany

About Katrin Talke

Katrin Talke, With an exceptional h-index of 19 and a recent h-index of 15 (since 2020), a distinguished researcher at Technische Universität Berlin, specializes in the field of product aesthetics product design.

His recent articles reflect a diverse array of research interests and contributions to the field:

On the Potential of Dialogs in Advertising

Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption

Katrin Talke Information

University	Technische Universität Berlin
Position	Professor of Marketing
Citations(all)	2986
Citations(since 2020)	1457
Cited By	2348
hIndex(all)	19
hIndex(since 2020)	15
i10Index(all)	21
i10Index(since 2020)	19
Email	Access Email
University Profile Page	Technische Universität Berlin
Google Scholar	View Google Scholar Profile

Katrin Talke Skills & Research Interests

product aesthetics product design

Top articles of Katrin Talke

Title	Journal	Author(s)	Publication Date
On the Potential of Dialogs in Advertising	Marketing Review St. Gallen	Enrique Strelow Katrin Talke Mark Heitmann	2021
Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption		Sven Heidenreich Katrin Talke	2020/12