Julie Guidry Moulard
Louisiana Tech University
H-index: 16
North America-United States
Top articles of Julie Guidry Moulard
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The authentic virtual influencer: Authenticity manifestations in the metaverse | Journal of Business Research | Bernadett Koles Alice Audrezet Julie Guidry Moulard Nisreen Ameen Brad McKenna | 2024/1/1 |
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information | Journal of Consumer Behaviour | Sabinah Wanjugu Julie Guidry Moulard Mona Sinha | 2022/9 |
Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract | Cassandra Ditt Julie Guidry Moulard Kathrynn Pounders Louis J Zmich | 2022/5/25 | |
A bridge to relevance: on the history of the Academy of Marketing Science® (AMS) | AMS Review | Barry J Babin Julie Guidry Moulard Jay D Lindquist | 2021/12 |
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity | Journal of the Academy of Marketing Science | Julie Guidry Moulard Randle D Raggio Judith Anne Garretson Folse | 2021/1 |
What happens when social media influencers lie? Authenticity and human brands: An abstract | Louis J Zmich Breanne Mertz Cameron Sumlin Julie Moulard | 2020/12/14 | |
Authenticity under threat: When social media influencers need to go beyond self-presentation | Journal of business research | Alice Audrezet Gwarlann De Kerviler Julie Guidry Moulard | 2020/9/1 |
A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and why Marketers Should Care: An Abstract | Julie Guidry Moulard Shannon Rinaldo | 2020 | |
The Influence of Brand Acquisition on Perceived Authenticity: An Abstract | Sabinah Wanjugu Juliann Allen Julie Guidry Moulard | 2020 | |
Disentangling the meanings of brand authenticity: An abstract | Julie Guidry Moulard Randle D Raggio Judith Anne Garretson Folse | 2020 |
