Julian Runge
Humboldt-Universität zu Berlin
H-index: 12
Europe-Germany
Top articles of Julian Runge
Packaging Up Media Mix Modeling: An Introduction to Robyn's Open-Source Approach
arXiv preprint arXiv:2403.14674
2024/3/8
Julian Runge
H-Index: 9
Personalized Game Design for Improved User Retention and Monetization in Freemium Mobile Games
Available at SSRN 4653319
2023/12/4
COVID-19 Demand Shocks Revisited: Did Advertising Technology Help Mitigate Adverse Consequences for Small and Midsize Businesses?
arXiv preprint arXiv:2307.09035
2023/7/18
Julian Runge
H-Index: 9
“Dark patterns” in online services: a motivating study and agenda for future research
Marketing Letters
2023/3
Julian Runge
H-Index: 9
Algorithmic assortative matching on a digital social medium
Information Systems Research
2022/12
Julian Runge
H-Index: 9
Ruizhi Zhang
H-Index: 3
Price promotions and “freemium” app monetization
Quantitative Marketing and Economics
2022/7/12
Julian Runge
H-Index: 9
Jonathan Levav
H-Index: 19
It’s time to close the experimentation gap in advertising: Confronting myths surrounding ad testing
Business Horizons
2022/7/1
Privacy-centric digital advertising: Implications for research
Customer Needs and Solutions
2022/6
Julian Runge
H-Index: 9
Price Discrimination and Big Data: Evidence from a Mobile Puzzle Game
Available at SSRN 3952016
2021/10/28
Christian Helmers
H-Index: 20
Alessandro Iaria
H-Index: 5
Stefan Wagner
H-Index: 10
Julian Runge
H-Index: 9
The role of randomized control trials in online demand generation: Exploratory evidence from Facebook
Proceedings of the International Conference on Information Systems (ICIS)
2021/9/27
Julian Runge
H-Index: 9
Experimentation and performance in advertising: An observational survey of firm practices on Facebook
Expert Systems with Applications
2020/11/15
Julian Runge
H-Index: 9
Applications of Advanced Analytics to the Promotion of Freemium Goods
2020/10/6
Julian Runge
H-Index: 9
Predicting revenues with the multiplier heuristic
Available at SSRN 3546017
2020/2/28
Nikita Kozodoi
H-Index: 3
Julian Runge
H-Index: 9
Co-Authors
