Josune Saenz Martinez
Universidad de Deusto
H-index: 19
Europe-Spain
Top articles of Josune Saenz Martinez
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Boosting innovativeness in organic farming: the role of external relational capital | Journal of Intellectual Capital | Josune Sáenz Henar Alcalde-Heras Nekane Aramburu Marta Buenechea-Elberdin | 2024/1/2 |
Intellectual capital‐driven innovation: the influence of servitization degree | R&D Management | Marta Buenechea‐Elberdin Josune Sáenz Aino Kianto | 2023/2/21 |
Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance | Information & Management | Josune Sáenz Ana Ortiz de Guinea Carmela Peñalba-Aguirrezabalaga | 2022/12/1 |
Data analytics in organic farming: Impact on environmental sustainability | 23rd European Conference on Knowledge Management Vol 2 | Cristhian Paz Josune Sáenz Ana Ortiz-de-Guinea | 2022/9/1 |
Traceability and transparency for sustainable fashion-apparel supply chains | Journal of Fashion Marketing and Management: An International Journal | Sofia Garcia-Torres Marta Rey-Garcia Josune Sáenz Stefan Seuring | 2022 |
Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance | Journal of Business & Industrial Marketing | Carmela Peñalba-Aguirrezabalaga Paavo Ritala Josune Sáenz | 2021/6/4 |
Publication IV | MARKETING-SPECIFIC INTELLECTUAL CAPITAL: CONCEPTUALISATION, MEASUREMENT AND PERFORMANCE | C Peñalba-Aguirrezabalaga P Ritala J Sáenz | 2021 |
Putting knowledge to work: the combined role of marketing and sales employees’ knowledge and motivation to produce superior customer experiences | Journal of Knowledge Management | Carmela Peñalba-Aguirrezabalaga Josune Sáenz Paavo Ritala Mika Vanhala | 2021/12/7 |
Does country environment matter in the relationship between intellectual capital and innovation performance? | Journal of Business Research | Tatiana Andreeva Tatiana Garanina Josune Sáenz Nekane Aramburu Aino Kianto | 2021/11/1 |
The role of Marketers' Knowledge and Motivation in the Generation of Positive Customer Experience | European conference on knowledge management | Carmela Peñalba-Aguirrezabalaga Josune Sáenz Paavo Ritala Mika Vanhala | 2020/12/1 |
Marketing-Specific Relational Capital and Product/Service Innovation Performance | International Conference on Intellectual Capital and Knowledge Management and Organisational Learning | Carmela Peñalba-Aguirrezabalaga Paavo Ritala Josune Sáenz | 2020/10/1 |
Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration | Journal of Intellectual Capital | Carmela Peñalba-Aguirrezabalaga Josune Sáenz Paavo Ritala | 2020/6/23 |
Co-Authors
