John T. Bowen

John T. Bowen

University of Houston

H-index: 35

North America-United States

About John T. Bowen

John T. Bowen, With an exceptional h-index of 35 and a recent h-index of 27 (since 2020), a distinguished researcher at University of Houston, specializes in the field of marketing, loyalty, hospitality marketing, services marketing, casino management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Novel trends challenging tourism

Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers

Including residents in the rebranding of tourist destinations to achieve sustainable development goals

Exploring customers’ luxury consumption in restaurants: A combined method of topic modeling and three-factor theory

Labor shortage solution: redefining hospitality through digitization

Executing a destination branding strategy: Louisville Tourism’s Urban Bourbon Trail

Toward maximization of peer-to-peer accommodation hosts’ competitive productivity (CP)

Marketing for Hospitality and Tourism

John T. Bowen Information

University

Position

Professor of Hospitality Marketing & Mgmt. Conrad N. Hilton College of Hotel and

Citations(all)

22465

Citations(since 2020)

7229

Cited By

18170

hIndex(all)

35

hIndex(since 2020)

27

i10Index(all)

54

i10Index(since 2020)

37

Email

University Profile Page

University of Houston

Google Scholar

View Google Scholar Profile

John T. Bowen Skills & Research Interests

marketing

loyalty

hospitality marketing

services marketing

casino management

Top articles of John T. Bowen

Title

Journal

Author(s)

Publication Date

Novel trends challenging tourism

Elizabeth Whalen

John Bowen

2023/11/17

Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers

Journal of Hospitality and Tourism Insights

Elizabeth A Whalen

John T Bowen

Seyhmus Baloglu

2023/10/17

Including residents in the rebranding of tourist destinations to achieve sustainable development goals

Worldwide Hospitality and Tourism Themes

John Bowen

Sandra Sotomayor

2022/2/1

Exploring customers’ luxury consumption in restaurants: A combined method of topic modeling and three-factor theory

Cornell Hospitality Quarterly

Wooseok Kwon

Minwoo Lee

John T Bowen

2022/2

Labor shortage solution: redefining hospitality through digitization

International Journal of Contemporary Hospitality Management

Cristian Morosan

John T Bowen

2022/11/1

Executing a destination branding strategy: Louisville Tourism’s Urban Bourbon Trail

International Journal of Tourism Cities

Robert C Ford

John T Bowen

Stacey Yates

2022/8/11

Toward maximization of peer-to-peer accommodation hosts’ competitive productivity (CP)

International Journal of Contemporary Hospitality Management

Sung In Kim

Jaewook Kim

Yoon Koh

John T Bowen

2021/6/14

Marketing for Hospitality and Tourism

Philip Kotler

John T Bowen

James C Makens

Seyhmus Baloglu

2017

Lesson learned from the pandemic: the need for sustainable employment

Worldwide Hospitality and Tourism Themes

John Bowen

2020

Customer perspectives on the acquisition of local artisanal companies

International Journal of Contemporary Hospitality Management

Tiffany Shin Legendre

John Thomas Bowen

2020/11/13

See List of Professors in John T. Bowen University(University of Houston)