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john Schibrowsky

john Schibrowsky

University of Nevada, Las Vegas

H-index: 31

North America-United States

About john Schibrowsky

john Schibrowsky, With an exceptional h-index of 31 and a recent h-index of 17 (since 2020), a distinguished researcher at University of Nevada, Las Vegas, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Artificial intelligence in interactive marketing: A conceptual framework and research agenda

Building human brands: the role of critical reviews

Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey

john Schibrowsky Information

University

Position

Professor of Marketing

Citations(all)

4016

Citations(since 2020)

1278

Cited By

3207

hIndex(all)

31

hIndex(since 2020)

17

i10Index(all)

46

i10Index(since 2020)

21

Email

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University Profile Page

University of Nevada, Las Vegas

Google Scholar

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john Schibrowsky Skills & Research Interests

Marketing

Top articles of john Schibrowsky

Title

Journal

Author(s)

Publication Date

Artificial intelligence in interactive marketing: A conceptual framework and research agenda

James W Peltier

Andrew J Dahl

John A Schibrowsky

2023/7/26

Building human brands: the role of critical reviews

Journal of Research in Interactive Marketing

Nadia Pomirleanu

Pavan Rao Chennamaneni

Babu John-Mariadoss

John A Schibrowsky

2023/10/20

Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey

Nadia Pomirleanu

Babu John-Mariadoss

John Schibrowsky

2022/2/22

See List of Professors in john Schibrowsky University(University of Nevada, Las Vegas)