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John Byrom

John Byrom

University of Liverpool

H-index: 21

Europe-United Kingdom

Contact John Byrom

About John Byrom

John Byrom, With an exceptional h-index of 21 and a recent h-index of 13 (since 2020), a distinguished researcher at University of Liverpool, specializes in the field of Marketing, Retail Marketing, Consumer Behaviour, Branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Post-holiday memory work: Everyday encounters with fridge magnets

Spatial Authenticity and Extraordinary Experiences: Music Festivals and the Everyday Nature of Tourism Destinations

A Research Agenda for Place Branding

Co-creating consistent brand identity with employees in the hotel industry

Place branding's present and past realities, and future research agendas

Musical taste and the creation of place-dependent capital: Manchester and the indie music field

John Byrom Information

University

Position

Management School

Citations(all)

1454

Citations(since 2020)

670

Cited By

1024

hIndex(all)

21

hIndex(since 2020)

13

i10Index(all)

30

i10Index(since 2020)

18

Email

University Profile Page

Google Scholar

John Byrom Skills & Research Interests

Marketing

Retail Marketing

Consumer Behaviour

Branding

Top articles of John Byrom

Post-holiday memory work: Everyday encounters with fridge magnets

Annals of Tourism Research

2024/3/1

John Byrom
John Byrom

H-Index: 11

Duncan Light
Duncan Light

H-Index: 25

Dominic Medway
Dominic Medway

H-Index: 21

Cathy Parker
Cathy Parker

H-Index: 18

Spatial Authenticity and Extraordinary Experiences: Music Festivals and the Everyday Nature of Tourism Destinations

Journal of Travel Research

2024/2

Alexandros Skandalis
Alexandros Skandalis

H-Index: 5

Emma Banister
Emma Banister

H-Index: 15

John Byrom
John Byrom

H-Index: 11

A Research Agenda for Place Branding

2021/4/30

Dominic Medway
Dominic Medway

H-Index: 21

Gary Warnaby
Gary Warnaby

H-Index: 31

John Byrom
John Byrom

H-Index: 11

Co-creating consistent brand identity with employees in the hotel industry

Journal of Product & Brand Management

2021

John Byrom
John Byrom

H-Index: 11

Place branding's present and past realities, and future research agendas

2021

Dominic Medway
Dominic Medway

H-Index: 21

Gary Warnaby
Gary Warnaby

H-Index: 31

John Byrom
John Byrom

H-Index: 11

Musical taste and the creation of place-dependent capital: Manchester and the indie music field

Sociology

2020/2

Alexandros Skandalis
Alexandros Skandalis

H-Index: 5

Emma Banister
Emma Banister

H-Index: 15

John Byrom
John Byrom

H-Index: 11

See List of Professors in John Byrom University(University of Liverpool)

Co-Authors

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