Jisu Huh
University of Minnesota-Twin Cities
H-index: 34
North America-United States
Top articles of Jisu Huh
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Future of the Journal of Advertising in the Rapidly Changing World | Jisu Huh | 2023/1/1 | |
Intentional Viewing of Skippable Ads on YouTube: An Exploratory Study | Eunah Kim Jisu Huh | 2023/4/11 | |
Urgent topics for advertising research: addressing critical gaps in the literature | International Journal of Advertising | Jisu Huh Hao Xu Maral Abdollahi | 2023/1/2 |
Intentional ad-viewing to support video creators on digital video-sharing platforms | Journal of Marketing Communications | Eunah Kim Jisu Huh | 2023/1/2 |
Fighting negative rumors with trust-based rumor-refutation strategy | Journal of Marketing Communications | Hyejin Kim Euna Mehnaz Khan Jisu Huh Jaideep Srivastava | 2022 |
INFLUENCE OF CONSUMERS'AFFECTIVE STATES ON AD ATTENTION: A FIELD STUDY | American Academy of Advertising. Conference. Proceedings (Online) | Maral Abdollahi Xinyu Lu Debarati Das Jisu Huh Jaideep Srivastava | 2023 |
Journal of Advertising Research Quality and Ethics Guidelines | Jisu Huh | 2023/8/8 | |
SPECIAL TOPIC SESSION: COMPUTATIONAL APPROACHES TO ADVERTISING RESEARCH: ONGOING AND EMERGING CHALLENGES AND LESSONS | American Academy of Advertising. Conference. Proceedings (Online) | Itai Himelboim Marla Stafford Jisu Huh Joseph Turow Dror Walter | 2023 |
ChatGPT, AI advertising, and advertising research and education | Jisu Huh Michelle R Nelson Cristel Antonia Russell | 2023/8/8 | |
Technologies in service communication: looking forward | Journal of Service Management | Dominik Mahr Jisu Huh | 2022/7/8 |
Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients’ beliefs and medication adherence | Research in Social and Administrative Pharmacy | Heewon Im Jisu Huh | 2022/7/1 |
Special section introduction—Reimagining advertising research: 50 years and beyond | Jisu Huh Ronald J Faber | 2022/10/20 | |
The effects of message type and sponsorship disclosure in influencer Marketing of Prescription Drugs | Journal of Global Marketing | Ida Darmawan Jisu Huh | 2022/2/8 |
Adbert: An effective few shot learning framework for aligning tweets to superbowl advertisements | Debarati Das Roopana Chenchu Maral Abdollahi Jisu Huh Jaideep Srivastava | 2022/10 | |
Relationship between citizen-eyewitness images and audience engagement with news | Journalism Practice | Jisu Kim Jisu Huh Bhavtosh Rath Aadesh Salecha Jaideep Srivastava | 2022/9/14 |
Influence of Consumers’ Temporary Affect on Ad Engagement: A Computational Research Approach | Journal of Advertising | Xinyu Lu Debarati Das Jisu Huh Jaideep Srivastava | 2022/7/15 |
Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism | International Journal of Pharmaceutical and Healthcare Marketing | Ida Darmawan Hao Xu Jisu Huh | 2021/8/31 |
Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA) | International Journal of Pharmaceutical and Healthcare Marketing | Brent Rollins Jisu Huh Nilesh Bhutada Matthew Perri | 2021/3/22 |
EVOKING EMPATHY, SEEKING SOLIDARITY, OR ASPIRING NORMALCY: WHICH APPEALS BETTER TO SMI FOLLOWERS DURING THE PANDEMIC? | American Academy of Advertising. Conference. Proceedings (Online) | Maral Abdollahi Wonsun Shin Smitha M Sudheendra Jisu Huh Jaideep Srivastava | 2021 |
CONSUMER RESPONSES TO GENDER-TARGETED ADVERTISING: COMPUTATIONAL RESEARCH ANALYZING THE 2020 SUPER BOWL COMMERCIALS | Eunah Kim Debarati Das Mayura Nene Roopana Chenchu Jisu Huh | 2021/3 |
