Jihye Park
Hankuk University of Foreign Studies
H-index: 21
Asia-South Korea
Top articles of Jihye Park
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
First come, first served versus the draw: Perceived fairness in the new product purchase competition | Psychology & Marketing | Jihye Park Hannah Kwon | 2024/4/15 |
A double-edged sword: the effect of brand self-regulatory messages on brand attitude in the US | Journal of Brand Management | Jihye Park H Rao Unnava | 2024/2/24 |
Breaking the vertical barrier: effects of vertical direction and rotation of an English loan brand name on product evaluation | Asia Pacific Journal of Marketing and Logistics | Jihye Park Min Zhang Seunghyun Yoo Hannah Gloria Kwon | 2023/11/14 |
“I got it FIRST”: Antecedents of competitive consumption of a new product | Journal of Retailing and Consumer Services | Jihye Park Wenhan Li | 2023/7/1 |
버거 vs 콤보: 단품과 번들 가격의 제시 순서, 숫자의 복잡성, 가격 배열 방식이 번들 제품 선택에 미치는 영향 | 경영학연구 | Jihye Park Min Zhang | 2022/2 |
Catch me if you can: effects of AR-enhanced presence on the mobile game experience | Internet Research | Jihye Park Dongwoo Ko | 2022/7/4 |
A dog doesn’t smile: effects of a dog’s facial expressions and gaze on pet product evaluation | Journal of Product & Brand Management | Jihye Park Arim Kim | 2021/5/21 |
I am you, you are me: game character congruence with the ideal self | Internet Research | Dong Woo Ko Jihye Park | 2021/3/10 |
