Jihoon Jhang

Jihoon Jhang

Oklahoma State University

H-index: 8

North America-United States

About Jihoon Jhang

Jihoon Jhang, With an exceptional h-index of 8 and a recent h-index of 7 (since 2020), a distinguished researcher at Oklahoma State University, specializes in the field of Marketing, Consumer Behavior, Judgment and Decision Making, Analytics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy

Effects of Price Sorting Display on Extreme Option Choice Aversion: The Role of Ease of Comparison in Multiple Option Displays

Preference for Utilitarian or Hedonic Value Options During a Pandemic Crisis: The Moderation Effects of Childhood Socioeconomic Status and Sensation-seeking

Information Overload in Consumer Response to Annuities: Eye-Tracking and Behavioral Evidence

Experimental Design Studies in Hospitality and Tourism Research: Constructive Recommendations

The Impact of Childhood Environments on the Sunk‐cost Fallacy

Threat on Society or Health? How Different Framing of Covid-19 Affects People’s Willingness to Give Money and Time

When ChatGPT gives incorrect answers: the impact of inaccurate information by generative AI on tourism decision-making

Jihoon Jhang Information

University

Position

Assistant Professor of Marketing Spears School of Business

Citations(all)

438

Citations(since 2020)

274

Cited By

223

hIndex(all)

8

hIndex(since 2020)

7

i10Index(all)

7

i10Index(since 2020)

6

Email

University Profile Page

Google Scholar

Jihoon Jhang Skills & Research Interests

Marketing

Consumer Behavior

Judgment and Decision Making

Analytics

Top articles of Jihoon Jhang

Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy

Journal of Business Research

2024/5/1

Effects of Price Sorting Display on Extreme Option Choice Aversion: The Role of Ease of Comparison in Multiple Option Displays

Tourism Management

2023/8/1

Preference for Utilitarian or Hedonic Value Options During a Pandemic Crisis: The Moderation Effects of Childhood Socioeconomic Status and Sensation-seeking

International Journal of Hospitality Management

2023/4/1

Information Overload in Consumer Response to Annuities: Eye-Tracking and Behavioral Evidence

Consumer Financial Protection Bureau Office of Research Working Paper

2023/3/20

Experimental Design Studies in Hospitality and Tourism Research: Constructive Recommendations

International Journal of Contemporary Hospitality Management

2023/8/30

The Impact of Childhood Environments on the Sunk‐cost Fallacy

Psychology & Marketing

2023

Threat on Society or Health? How Different Framing of Covid-19 Affects People’s Willingness to Give Money and Time

Korean Management Review

2023/2

Jihoon Jhang
Jihoon Jhang

H-Index: 4

Sangyoung Song
Sangyoung Song

H-Index: 3

When ChatGPT gives incorrect answers: the impact of inaccurate information by generative AI on tourism decision-making

Journal of Travel Research

2023

An Integrated Model of Prosocial Crowdfunding Decision: Three Utility Components and Three Informational Cues

Electronic Commerce Research and Applications

2023/1/1

Jihoon Jhang
Jihoon Jhang

H-Index: 4

Sangyoung Song
Sangyoung Song

H-Index: 3

The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers’ Perceptions of Deal Attractiveness, Purchase Intention, and Choice

Journal of Travel Research

2023/9

Overhead Aversion and Facial Expressions in Crowdfunding

Journal of Retailing and Consumer Services

2022/8/10

Sangyoung Song
Sangyoung Song

H-Index: 3

Jihoon Jhang
Jihoon Jhang

H-Index: 4

The Impact of Infectious Disease Cues on Visual Pattern-seeking

International Journal of Advertising

2023

The Impact of Infectious Disease Threat on Consumers' Pattern‐Seeking in Sequential Choices

Psychology & Marketing

2022

How More Options Decrease the Compromise Effect: Investigating Boundary Conditions for the Compromise Effect in Travel Decisions

Journal of Travel Research

2021/9/1

The Impact of the COVID-19 Threat on the Preference for High Versus Low Quality/Price Options

Journal of Hospitality Marketing & Management

2021/8/18

Effects of Concealing vs. Displaying Prices on Consumer Perceptions of Hospitality Products

International Journal of Hospitality Management

2020/10

See List of Professors in Jihoon Jhang University(Oklahoma State University)

Co-Authors

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