Jeremy Kees

Jeremy Kees

Villanova University

H-index: 30

North America-United States

About Jeremy Kees

Jeremy Kees, With an exceptional h-index of 30 and a recent h-index of 26 (since 2020), a distinguished researcher at Villanova University, specializes in the field of risk communication, consumer welfare, public policy, disclaimers/disclosures/warnings.

His recent articles reflect a diverse array of research interests and contributions to the field:

Into the Woods: Making a Difference via Marketing and Public Policy Research

Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale

Drivers of data quality in advertising research: Differences across MTurk and professional panel samples

What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers

A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.

What consumers actually know: The role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels

What Exactly Is Marketing and Public Policy?

Children and online privacy protection: Empowerment from cognitive defense strategies

Jeremy Kees Information

University

Position

The Richard J. and Barbara Naclerio Endowed Chair in Business and Professor of Marketing

Citations(all)

5264

Citations(since 2020)

2902

Cited By

3966

hIndex(all)

30

hIndex(since 2020)

26

i10Index(all)

39

i10Index(since 2020)

38

Email

University Profile Page

Google Scholar

Jeremy Kees Skills & Research Interests

risk communication

consumer welfare

public policy

disclaimers/disclosures/warnings

Top articles of Jeremy Kees

Title

Journal

Author(s)

Publication Date

Into the Woods: Making a Difference via Marketing and Public Policy Research

Jeremy Kees

Beth Vallen

2024/1

Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale

Journal of Public Policy & Marketing

J Craig Andrews

Kristen L Walker

Richard G Netemeyer

Jeremy Kees

2023/7

Drivers of data quality in advertising research: Differences across MTurk and professional panel samples

Journal of Advertising

Christopher Berry

Jeremy Kees

Scot Burton

2022/8/3

What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers

Journal of Public Policy & Marketing

J Craig Andrews

Scot Burton

Gregory T Gundlach

Ronald Paul Hill

Jeremy Kees

...

2022/1

A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.

Journal of Business Ethics

Christopher Berry

Scot Burton

Jeremy Kees

J Craig Andrews

2021/7

What consumers actually know: The role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels

Journal of Business Research

J Craig Andrews

Richard Netemeyer

Scot Burton

Jeremy Kees

2021/5/1

What Exactly Is Marketing and Public Policy?

American Marketing Association (January 4), https://www. ama. org/2021/01/04/what-exactly-is-marketing-and-public-policy

Craig A Andrews

Scot Burton

Gregory T Gundlach

Ronald Paul Hill

Jeremy Kees

...

2021

Children and online privacy protection: Empowerment from cognitive defense strategies

Journal of Public Policy & Marketing

J Craig Andrews

Kristen L Walker

Jeremy Kees

2020/4

Evidence-based cannabis policy: a framework to guide marketing and public policy research

Journal of Public Policy & Marketing

Jeremy Kees

Paula Fitzgerald

Joshua D Dorsey

Ronald Paul Hill

2020/1

See List of Professors in Jeremy Kees University(Villanova University)