Jenna Drenten
Loyola University Chicago
H-index: 13
North America-United States
Top articles of Jenna Drenten
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
More gamer, less girl: gendered boundaries, tokenism, and the cultural persistence of masculine dominance | Journal of Consumer Research | Jenna Drenten Robert L Harrison Nicholas J Pendarvis | 2023/6/1 |
Centering Transgender Consumers in Conceptualizations of Marketplace Marginalization and Digital Spaces | Journal of Consumer Affairs | Beck Hansman Jenna Drenten | 2023 |
Digital ventriloquism and celebrity access: Cameo and the emergence of paid puppeteering on digital platforms | new media & society | Jenna Drenten Evie Psarras | 2023/12 |
Curating a consumption ideology: Platformization and gun influencers on Instagram | Marketing theory | Jenna Drenten Lauren Gurrieri Aimee Dinnín Huff Michelle Barnhart | 2024/3 |
Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing | Lauren Gurrieri Jenna Drenten Crystal Abidin | 2023/7/24 | |
The Platformed Money Ecosystem: Digital Financial Platforms, Datafication, and Reimagining Financial Well‐being | Journal of Consumer Affairs | Akon E Ekpo Jenna Drenten Pia A Albinsson Sophia Anong Samuelson Appau | 2022/5/30 |
Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy | Gender, Work & Organization | Lauren Gurrieri Andrea Prothero Shona Bettany Susan Dobscha Jenna Drenten | 2022/10/12 |
Digital Payment,“Venmo Me” Culture, and Sociality | Jenna Drenten | 2022/9/26 | |
Conversations about conducting marketing research in mental health | Jane E Machin Teri Brister Robert M Bossarte Jenna Drenten Ronald Paul Hill | 2022/8/19 | |
Big Brother is monitoring: Feminist surveillance studies and digital consumer culture | Lauren Gurrieri Jenna Drenten | 2022/2/25 | |
Influencer celebrification: How social media influencers acquire celebrity capital | Journal of Advertising | Gillian Brooks Jenna Drenten Mikolaj Jan Piskorski | 2021/10/20 |
Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey | Marketing Letters | Susan Dobscha | 2021/9 |
Un/Re/Doing Gender in Consumer Research: In Conversation with Pauline Maclaran, Lisa Peñaloza, and Craig Thompson | Jenna Drenten Pauline Maclaran Lisa Peñaloza Craig J Thompson | 2021/4/1 | |
The feminist politics of choice: lipstick as a marketplace icon | Consumption Markets & Culture | Lauren Gurrieri Jenna Drenten | 2021 |
Celebrity 2.0: Lil Miquela and the rise of a virtual star system | Feminist Media Studies | Jenna Drenten Gillian Brooks | 2020/11/16 |
Monetizing the Megaphone: How Consumers and Firms Use Platforms to Conquer the Attention Economy | Advances in Consumer Research | Thanh Nguyen Pierre-Yann Dolbec Shuhan Yang Jonathan Schroeder Duygu Akdevelioglu | 2020 |
Social Media-based Crowdfunding among Marginalized Populations: Unintended Consequences of the #TransCrowdFund Movement on Twitter | Jenna Drenten | 2020 |
