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Jeanny Liu

Jeanny Liu

University of La Verne

H-index: 8

North America-United States

About Jeanny Liu

Jeanny Liu, With an exceptional h-index of 8 and a recent h-index of 6 (since 2020), a distinguished researcher at University of La Verne, specializes in the field of Marketing, Branding, Social, Strategy, Creativity.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Family Effect on Brand Performance in Large United States Firms

The role of individual characteristics: How thinking style and domain expertise affect performances on visualization

Jeanny Liu Information

University

Position

Professor of Marketing

Citations(all)

308

Citations(since 2020)

148

Cited By

230

hIndex(all)

8

hIndex(since 2020)

6

i10Index(all)

8

i10Index(since 2020)

6

Email

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University Profile Page

University of La Verne

Google Scholar

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Jeanny Liu Skills & Research Interests

Marketing

Branding

Social

Strategy

Creativity

Top articles of Jeanny Liu

Title

Journal

Author(s)

Publication Date

The Family Effect on Brand Performance in Large United States Firms

Journal of Business Strategies

Yan Hu

Jeanny Liu

Qunfeng Liao

2024/4/17

The role of individual characteristics: How thinking style and domain expertise affect performances on visualization

Information visualization

Stella D Tomasi

Jeanny Liu

Feng Cheng

Chaodong Han

2023/7

See List of Professors in Jeanny Liu University(University of La Verne)