James G. Helgeson
Gonzaga University
H-index: 17
North America-United States
Top articles of James G. Helgeson
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
The impact of cultural variability on brand stereotype, emotion and purchase intention | Journal of Consumer Marketing | Alexander Jakubanecs Magne Supphellen James G Helgeson Hege Mathea Haugen Njål Sivertstøl | 2023/1/16 |