Jacquelyn S Thomas
Southern Methodist University
H-index: 20
North America-United States
Top articles of Jacquelyn S Thomas
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
DEI Brand Activism on Social Media: A Brand Marketing and Social-Political Activism Comparison | Available at SSRN 4473758 | Jacquelyn S Thomas Wayne Taylor Pradeep K Chintagunta | 2023/6/8 |
Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media” | Marketing Science | Jacquelyn S Thomas Pradeep K Chintagunta | 2022/11 |
Email marketing as a tool for strategic persuasion | Journal of Interactive Marketing | Jacquelyn S Thomas Chaoqun Chen Dawn Iacobucci | 2022/8 |
Investigating the role of product assortment in technology-enabled sales platforms | Journal of Interactive Marketing | Jacquelyn S Thomas Sandy D Jap William R Dillon Richard A Briesch | 2021/8 |
How business schools can help corporate America fight racism | Norris I Bruce Keisha M Cutright Renée Richardson Gosline Jacquelyn S Thomas Tiffany Barnett White | 2020/11/25 |
