J. Tomas Gomez-Arias
California State University, Stanislaus
H-index: 12
North America-United States
Top articles of J. Tomas Gomez-Arias
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Price elasticity in the performing arts: a segmentation approach | Journal of Marketing Analytics | Eric Kolhede J Tomas Gomez-Arias Anna Maximova | 2023/9 |
Segmentation of individual donors to charitable organizations | International Review on Public and Nonprofit Marketing | Eric Kolhede J Tomas Gomez-Arias | 2022/6 |