Ivana Brdar

About Ivana Brdar

Ivana Brdar, With an exceptional h-index of 8 and a recent h-index of 7 (since 2020), a distinguished researcher at Univerzitet Singidunum, specializes in the field of Consumer Behaviour, Services Marketing, Marketing, Tourism and hospitality management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Mind Over Palate: Unveiling the Role of Neuromarketing in the Food Industry

Traditional food products and region recognition: Importance of geographical indication of origin in case of branding the tourist region of Western Serbia

Green power of influencers: Shaping sustainable consumer behaviour in the tourism industry

Eco-guilty pleasure: Understanding the unsustainable consumer behaviour

WHO TO ENGAGE IN PROMOTION? THE POSITION OF ATHLETES IN CELEBRITY ENDORSEMENT COMMUNICATION STRATEGIES

The influence of social networks on the recruitment process in tourism and catering enterprises.

Do we talk to a wall or pass on knowledge to students: The advantages and disadvantages of online learning

Cook slow, eat fine – Consumer attitudes on food quality in new gastronomic trends

Ivana Brdar Information

University

Position

___

Citations(all)

479

Citations(since 2020)

331

Cited By

129

hIndex(all)

8

hIndex(since 2020)

7

i10Index(all)

6

i10Index(since 2020)

6

Email

University Profile Page

Google Scholar

Ivana Brdar Skills & Research Interests

Consumer Behaviour

Services Marketing

Marketing

Tourism and hospitality management

Top articles of Ivana Brdar

Title

Journal

Author(s)

Publication Date

Mind Over Palate: Unveiling the Role of Neuromarketing in the Food Industry

Ivana Brdar

2023/8/9

Traditional food products and region recognition: Importance of geographical indication of origin in case of branding the tourist region of Western Serbia

BizInfo (Blace) Journal of Economics, Management and Informatics

Maja Obradović

Aleksa Panić

Marija Kostić

Ivana Brdar

Nikica Radović

2023/6/30

Green power of influencers: Shaping sustainable consumer behaviour in the tourism industry

FINIZ 2023-Sustainable development as a measure of modern business success

Ivana Brdar

2023

Eco-guilty pleasure: Understanding the unsustainable consumer behaviour

FINIZ 2023-Sustainable development as a measure of modern business success

Ivana Brdar

2023

WHO TO ENGAGE IN PROMOTION? THE POSITION OF ATHLETES IN CELEBRITY ENDORSEMENT COMMUNICATION STRATEGIES

VOL 3 ISSUE 5 APRIL 2018

Ilija Savić

Slavko Alčaković

Ivana Brdar

Darja Petković

2018/4

The influence of social networks on the recruitment process in tourism and catering enterprises.

BizInfo (Blace) Journal of Economics, Management and Informatics

Branislav Sančanin

Biljana Ratković Njegovan

Ivana Brdar

2022

Do we talk to a wall or pass on knowledge to students: The advantages and disadvantages of online learning

Marketing

Kristina Bojić

Ivana Brdar

Marija Nešić

2022

Cook slow, eat fine – Consumer attitudes on food quality in new gastronomic trends

Meat Technology

Ivana Brdar

2021

Food safety and eating habits during pandemic COVID-19 in the Republic of Serbia

Економика пољопривреде

Miloš Zrnić

Nataša Kilibarda

Ivana Brdar

Milan Vujić

Djordje Stojanović

2021

Education is becoming digital: The youth attitudes towards online teaching during the COVID-19 pandemic

International Review

Kristina Kaličanin

Ivana Brdar

Tamara Vesić

2021

The importance of traditional food quality - the viewpoint of the tourism

Meat Technology

Miloš Zrnić

Ivana Brdar

Nataša Kilibarda

2021

Higher education and digitalization during the covid-19 crisis-what do the youth think about online teaching?

Employment, education and entrepreneurship

Kristina Kaličanin

Ivana Brdar

Maja Cogoljević

2020

See List of Professors in Ivana Brdar University(Univerzitet Singidunum)