Irene R. R. Lu

Irene R. R. Lu

Carleton University

H-index: 12

North America-Canada

About Irene R. R. Lu

Irene R. R. Lu, With an exceptional h-index of 12 and a recent h-index of 9 (since 2020), a distinguished researcher at Carleton University, specializes in the field of marketing, consumer research, psychometric measurement.

His recent articles reflect a diverse array of research interests and contributions to the field:

An investigation of two remedial measures for retailers to address the impact of disease threat on sustainable consumption: A moderated moderated mediation model

ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS

SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY

Entrepreneurial motivation in university business students: A latent profile analysis based on self-determination theory

Irene R. R. Lu Information

University

Position

Sprott School of Business

Citations(all)

780

Citations(since 2020)

389

Cited By

533

hIndex(all)

12

hIndex(since 2020)

9

i10Index(all)

13

i10Index(since 2020)

8

Email

University Profile Page

Carleton University

Google Scholar

View Google Scholar Profile

Irene R. R. Lu Skills & Research Interests

marketing

consumer research

psychometric measurement

Top articles of Irene R. R. Lu

Title

Journal

Author(s)

Publication Date

An investigation of two remedial measures for retailers to address the impact of disease threat on sustainable consumption: A moderated moderated mediation model

Journal of Retailing and Consumer Services

Irene RR Lu

Ernest Kwan

2023/5/1

ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS

Global Marketing Conference

Lei Li

Yalda Fadaeiresketi

Ernest Kwan

Irene RR Lu

2023/7

SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY

Global Marketing Conference

Ernest Kwan

Irene RR Lu

Lei Li

Yalda Fadaeiresketi

2023/7

Entrepreneurial motivation in university business students: A latent profile analysis based on self-determination theory

Entrepreneurship Research Journal

Irene RR Lu

Ernest Kwan

Louise A Heslop

Francois Brouard

Diane A Isabelle

2023/5/17

See List of Professors in Irene R. R. Lu University(Carleton University)