İrem Eren Erdoğmuş
Marmara Üniversitesi
H-index: 18
Asia-Turkey
Top articles of İrem Eren Erdoğmuş
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Why do generation y consumers adopt online luxury technologies: A values approach | Australasian Marketing Journal | Irem Eren Erdogmus Gülsu Eskiyenentürk Melisa Karakaya Arslan | 2021/11 |
Exploring antecedents to adopt mobile augmented reality applications: a uses and gratifications approach | İrem Eren Erdoğmuş Pelin Şerefhan Doğanay Görkem Vural | 2021 | |
The impact of brand love on constructive and defensive e-WOM intentions of consumers: The moderating role of e-WOM valence | Bogazici Journal: Review of Social, Economic and Administrative Studies | Kübra Tekbiyik Irem Eren Erdogmus | 2020/10/19 |
How e-WOM Valence Moderates the Effect of Brand Love on e-WOM Intentions of Consumers? | Bogazici Journal, Review of Social, Economic and Administrative Studies | Kubra Tekbiyik Irem Eren Erdogmus | 2020 |
Digitization of luxury fashion by building an omnichannel dream | Gizem Merve Karadag Irem Eren Erdogmus | 2020/11/26 |