Hugo Guyader

Hugo Guyader

Linköpings Universitet

H-index: 8

Europe-Sweden

About Hugo Guyader

Hugo Guyader, With an exceptional h-index of 8 and a recent h-index of 8 (since 2020), a distinguished researcher at Linköpings Universitet, specializes in the field of Service Marketing, Consumer Behaviour, Collaborative Consumption, Sustainability.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Paradox of Collaborative Consumption

Greenwashing: Teaching from Marketing & Sustainability

Framing Contests During Collaborative Experimentation in Ecosystem Emergence

Sustainable Service Ecosystem Design: Tensions and Engagement Constraints

Sharing economy platforms as mainstream: Balancing pro-social and economic tensions

“Shit shouldn’t go to waste!” Ecological benefits counterbalancing mediocre customer experience in thecircular economy

Platform authenticity, sharing orientation, and grassroots engagement in the sharing economy

Beyond a mediocre customer experience in the circular economy: The satisfaction of contributing to the ecological transition

Hugo Guyader Information

University

Position

Senior Lecturer in Marketing

Citations(all)

426

Citations(since 2020)

405

Cited By

149

hIndex(all)

8

hIndex(since 2020)

8

i10Index(all)

8

i10Index(since 2020)

8

Email

University Profile Page

Linköpings Universitet

Google Scholar

View Google Scholar Profile

Hugo Guyader Skills & Research Interests

Service Marketing

Consumer Behaviour

Collaborative Consumption

Sustainability

Top articles of Hugo Guyader

Title

Journal

Author(s)

Publication Date

The Paradox of Collaborative Consumption

Hugo Guyader

2024/4/12

Greenwashing: Teaching from Marketing & Sustainability

Hugo Guyader

Mikael Ottosson

Anders Parment

2023

Framing Contests During Collaborative Experimentation in Ecosystem Emergence

Academy of Management Proceedings

Neva Bojovic

Fanny Salignac

Hugo Guyader

Frederic Ponsignon

2023

Sustainable Service Ecosystem Design: Tensions and Engagement Constraints

Alexander Flaig

Hugo Guyader

2023

Sharing economy platforms as mainstream: Balancing pro-social and economic tensions

Total Quality Management & Business Excellence

Hugo Guyader

Lars E. Olsson

Margareta Friman

2023

“Shit shouldn’t go to waste!” Ecological benefits counterbalancing mediocre customer experience in thecircular economy

Hugo Guyader

Frédéric Ponsignon

Fanny Salignac

Neva Bojovic

2022

Platform authenticity, sharing orientation, and grassroots engagement in the sharing economy

Hugo Guyader

Lars E Olsson

Margareta Friman

2022

Beyond a mediocre customer experience in the circular economy: The satisfaction of contributing to the ecological transition

Journal of Cleaner Production

Hugo Guyader

Frederic Ponsignon

Fanny Salignac

Neva Bojovic

2022/12/10

Shared Mobility: Evolving Practices for Sustainability

Sustainability

Hugo Guyader

Margareta Friman

Lars E. Olsson

2021/11

Institutional Logics at Play in a Mobility-as-a-Service Ecosystem

Sustainability

Hugo Guyader

Brenda Nansubuga

Karin Skill

2021/7/24

Framing contests in circular innovation ecosystems: The case of valorizing human waste

Neva Bojovic

Hugo Guyader

Frédéric Ponsignon

Fanny Salignac

2021

Marketing & Sustainability - Why and how sustainability is changing current marketing practices

Hugo Guyader

Mikael Ottosson

Anders Parment

2020/2

Identifying the resource integration processes of green service

Journal of Service Management

Hugo Guyader

Mikael Ottosson

Per Frankelius

Lars Witell

2019/2/25

See List of Professors in Hugo Guyader University(Linköpings Universitet)