HOON SEOK CHOI
Appalachian State University
H-index: 9
North America-United States
Top articles of HOON SEOK CHOI
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Do extraordinary claims require extraordinary evidence? Differential effect of trust cues on helpfulness by review extremity: an empirical study using big data | European Journal of Information Systems | Hoon S Choi | 2024/1/2 |
When trust cues help helpfulness: investigating the effect of trust cues on online review helpfulness using big data survey based on the amazon platform | Electronic Commerce Research | Hoon S Choi Steven Leon | 2023/6/28 |
Data, attitudinal and organizational determinants of big data analytics systems use | Cogent Business & Management | Charlie Chen Hoon Seok Choi Peter Ractham | 2022/12/31 |
A holistic framework to examine the impact of user, organizational and data factors on the use of big data analytics systems | Information Research | Shin-Yuan Hung Charlie Chen Hoon Seok Choi Peter Ractham | 2021/12/15 |
An empirical analysis of experienced reviewers in online communities: what, how, and why to review | Electronic Markets | Hoon S Choi Michele Maasberg | 2021/9 |
Risk taking behaviors using public Wi-Fi™ | Information Systems Frontiers | Hoon S Choi Darrell Carpenter Myung S Ko | 2021/2/27 |
Different perspectives on BDA usage by management levels | Journal of Computer Information Systems | Hoon S Choi Shin-Yuan Hung Cheng-Yung Peng Charlie Chen | 2021/2/7 |
Satisfaction and word-of-mouth moderated by choice: a service industry perspective | Journal of Consumer Marketing | Steven Leon Hoon Choi | 2020/10/13 |
Enhancing loyalty to mobile payment: an empirical study | Issues in Information Systems | Jason Xiong Hoon Seok Choi Charlie Chen Yong Tang | 2020/4/1 |
An empirical investigation of online review helpfulness: A big data perspective | Decision Support Systems | Hoon S Choi Steven Leon | 2020/12/1 |
