Holger Schramm
Julius-Maximilians-Universität Würzburg
H-index: 37
Europe-Germany
Top articles of Holger Schramm
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Everybody votes for Heimat: a study to examine the affective influence of feelings of Heimat on the persuasive impact of political advertising | Frontiers in Communication | Fabian Mayer Holger Schramm | 2024/3/4 |
You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising | Journal of Current Issues & Research in Advertising | Zoe Olbermann Hannah Schrand Holger Schramm | 2024/2/16 |
Challenges to and Perspectives on Mainstream Music Radio Programs in Germany | Journal of Broadcasting & Electronic Media | Holger Schramm Fabian Mayer | 2024/1/1 |
Wandel der Musikprogrammierung im Radio? Stand und Stellenwert der musikbezogenen Marktforschung bei deutschen Radiosendern 2021 | M&K Medien & Kommunikationswissenschaft | Holger Schramm Fabian Mayer | 2023/5/2 |
The History and Scope of Parasocial Research | Nicole Liebers Holger Schramm | 2023/5/22 | |
The Impact of Familiarity with a Communicator on the Persuasive Effectiveness of Pandemic-Related Fear Appeals Explained Through Parasocial Relationships | Mass Communication and Society | Nicole Liebers Achim Vogel Priska Breves Holger Schramm | 2023/9/18 |
Intimacy despite distance: The dark triad and romantic parasocial interactions | Journal of Social and Personal Relationships | Nicole Liebers Holger Schramm | 2022/2 |
‘Heimat’—More than a Sense of Home: Reviving a Medieval Concept for Communication Research | Communication Research Trends | Holger Schramm Nicole Liebers Priska Breves | 2022/3/1 |
Feels like coming home: Effects of Heimat associations in television programs on social identity, sense of Heimat, and eudaimonic entertainment experience | Journal of Broadcasting & Electronic Media | Holger Schramm Nicole Liebers Priska Breves | 2022/10/20 |
Neuere Forschung zu parasozialen Interaktionen und Beziehungen | Holger Schramm Nicole Liebers Laurenz Biniak Franca Dettmar | 2022/10/18 | |
The influence of different levels of musical fit on the efficiency of audio-visual advertising | Musicae Scientiae | Ann-Kristin Herget Priska Breves Holger Schramm | 2022/3 |
„Just the two of us”: Der Einfluss des Blickkontakts zwischen einem Pianisten und seinem Medienpublikum auf die soziale Präsenz und das Unterhaltungserleben einer … | Yearbook of Music Psychology | Elisa Gillner Miriam Charlotte Hassler Priska Breves Holger Schramm | 2021 |
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers | International Journal of Advertising | Priska Breves Jana Amrehn Anna Heidenreich Nicole Liebers Holger Schramm | 2021/10/3 |
Effects of prosocial lyrics and musical production elements on emotions, thoughts and behavior | Psychology of Music | Nicolas Ruth Holger Schramm | 2021/7 |
Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues | Computers in Human Behavior | Priska Breves Holger Schramm | 2021/2/1 |
Identifying opportunities to optimize the music in TV commercials: A systematic content analysis | Journal of Current Issues & Research in Advertising | Priska Breves Ann-Kristin Herget Holger Schramm | 2020/1/2 |
Co-Authors
