Ho Yin Wong

Ho Yin Wong

Deakin University

H-index: 24

Oceania-Australia

About Ho Yin Wong

Ho Yin Wong, With an exceptional h-index of 24 and a recent h-index of 20 (since 2020), a distinguished researcher at Deakin University, specializes in the field of International Marketing, Strategic Marketing, Branding, International Business.

His recent articles reflect a diverse array of research interests and contributions to the field:

“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Heritage tourism brand experiences: The influence of emotions and emotional engagement

Revival of declining small businesses in Australia

A Dual-Stack Coaxial Magnetic Gear for a Wave Energy Conversion Generator

Organic Food Consumers in Dhaka, Bangladesh: A Demography Analysis

How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model

Service quality in higher education: where are we and where to go?

Factors influencing the revival of declining small businesses in Australia

Ho Yin Wong Information

University

Position

Senior Lecturer in Marketing

Citations(all)

4363

Citations(since 2020)

2305

Cited By

2832

hIndex(all)

24

hIndex(since 2020)

20

i10Index(all)

35

i10Index(since 2020)

29

Email

University Profile Page

Google Scholar

Ho Yin Wong Skills & Research Interests

International Marketing

Strategic Marketing

Branding

International Business

Top articles of Ho Yin Wong

Title

Journal

Author(s)

Publication Date

“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Asia Pacific Journal of Marketing and Logistics

Argho Bandyopadhyay

John Hall

Ho Yin Wong

Larry Lockshin

Yunen Zhang

...

2024/2/6

Heritage tourism brand experiences: The influence of emotions and emotional engagement

Journal of Vacation Marketing

Effie Steriopoulos

Catheryn Khoo

Ho Yin Wong

John Hall

Marion Steel

2023/2/16

Revival of declining small businesses in Australia

Sardana Islam Khan

Ho Yin Wong

Tasmiha Tarafder

Parves Sultan

2022/3/23

A Dual-Stack Coaxial Magnetic Gear for a Wave Energy Conversion Generator

Sina Modaresahmadi

Ho Yin Wong

Jonathan Z Bird

Wesley B Williams

Bertrand DeChant

...

2022

Organic Food Consumers in Dhaka, Bangladesh: A Demography Analysis

Md Muzakkeerul Huda

Parves Sultan

Ho Yin Wong

Tina Umnia Hussain

2021/11/17

How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model

Journal of Cleaner Production

Parves Sultan

Ho Yin Wong

Md Shah Azam

2021/8/20

Service quality in higher education: where are we and where to go?

Ho Yin Wong

Parves Sultan

2021/5/1

Factors influencing the revival of declining small businesses in Australia

Sardana Khan

Ho Yin Wong

Tasmiha Tarafdar

Parves Sultan

2021/12/1

Organic food shopping in Australia and Bangladesh: the role of perceived organic food value in the attitude–intention–behavior model

Parves Sultan

M Muzakkeerul Huda

Tasmiha Tarafder

Tina Umnia Hussain

Ho Yin Wong

...

2020/1/1

Medical travellers’ perspective on factors affecting medical tourism to India

Asia Pacific Journal of Tourism Research

Anita Medhekar

Ho Yin Wong

2020/12/1

Health-care providers perspective on value in medical travel to India

Tourism Review

Anita Medhekar

Ho Yin Wong

John Edward Hall

2020/9/8

See List of Professors in Ho Yin Wong University(Deakin University)