Hishamuddin Ismail

Hishamuddin Ismail

Multimedia University

H-index: 26

Asia-Malaysia

About Hishamuddin Ismail

Hishamuddin Ismail, With an exceptional h-index of 26 and a recent h-index of 20 (since 2020), a distinguished researcher at Multimedia University, specializes in the field of E-Marketing, Entreprenuership, Marketing Research.

His recent articles reflect a diverse array of research interests and contributions to the field:

Nexus between Chat GPT usage dimensions and investment decisions making in Pakistan: Moderating role of financial literacy

Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises

Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores

Role of Brand Trust in Private Label Adoption Model-an Affective and Trust-based Innovation Characteristic

Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model

Entrepreneurial Competencies Factors Influencing SMEs Entrepreneurial Performance in Malaysia: A Conceptual Framework

When corporate social responsibility pays off: The power of effective communication for customer satisfaction

Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic.

Hishamuddin Ismail Information

University

Position

Faculty of Business

Citations(all)

2898

Citations(since 2020)

1423

Cited By

1945

hIndex(all)

26

hIndex(since 2020)

20

i10Index(all)

46

i10Index(since 2020)

33

Email

University Profile Page

Multimedia University

Google Scholar

View Google Scholar Profile

Hishamuddin Ismail Skills & Research Interests

E-Marketing

Entreprenuership

Marketing Research

Top articles of Hishamuddin Ismail

Title

Journal

Author(s)

Publication Date

Nexus between Chat GPT usage dimensions and investment decisions making in Pakistan: Moderating role of financial literacy

Technology in Society

Rafid Ullah

Hishamuddin Bin Ismail

Mohammad Tariqul Islam Khan

Ali Zeb

2024/3/1

Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises

IAES International Journal of Artificial Intelligence

Mohammed Enshassi

Robert Jeyakumar Nathan

Soekmawati Soekmawati

Usama Al-Mulali

Hishamuddin Ismail

2024/3/1

Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores

International Journal of Management Studies

David Yoon Kin Tong

Hishamuddin Ismail

Xue Fa Tong

2023/7/31

Role of Brand Trust in Private Label Adoption Model-an Affective and Trust-based Innovation Characteristic

International Journal of Technology

Stany Wee Lian Fong

Hishamuddin Ismail

Tan Pei Kian

2023/7/1

Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model

SAGE Open

Stany Wee Lian Fong

Hishamuddin bin Ismail

Tan Pei Kian

2023/6

Entrepreneurial Competencies Factors Influencing SMEs Entrepreneurial Performance in Malaysia: A Conceptual Framework

International Journal of Business and Technology Management

S Vijayan Subramaniam

Hishamuddin Ismail

Abdullah Sallehhuddin Abdullah Salim

Seethaletchumy Thambiah

Aye Aye bin Khin

2023/3/31

When corporate social responsibility pays off: The power of effective communication for customer satisfaction

International Journal of Technology

Yang Ning

Hishamuddin Bin Ismail

Lai Kim Piew

2023/10/1

Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic.

Jurnal Pengurusan

Stany Wee Lian Fong

Hishamuddin Ismail

Tan Pei Kian

2023/1/1

ISLAMIC WEALTH MANAGEMENT IN MOSQUE FINANCIAL MANAGEMENT (CASE STUDY OF KAUMAN GREAT MOSQUE, YOGYAKARTA)

Tasharruf: Journal Economics and Business of Islam

Rizqi Anfanni Fahmi

Ahmad Maslahatul Furqon

Hishamuddin Ismail

2023/9/9

Developing Framework for Women Entrepreneurs Participation at Rural Community Centre in Malaysia

S Vijayan Subramaniam

Hishamuddin Ismail

Abdullah Sallehhuddin Abdullah Salim

2022

The Psychological Factors Influencing Women Entrepreneurial Performance in Malaysia: A Conceptual Framework (ID: MMUE/190242)

S Vijayan Subramaniam

Hishamuddin Ismail

Abdullah Sallehhuddin Bin Abdullah Salim

Seethaletchumy Thambiah

Aye Aye Khin

2022/12/26

Conceptualizing Employee Mindfulness and Service Innovation Implementation Within Service Setting

Norhusniyati Husin

Kim Piew Lai

Hishamuddin Ismail

2022

Initial Analysis on Predictors of Mosque Cooperatives Performance: A Co-operator's Perspective

International Journal of Technology

Abdullah Sallehhuddin Abdullah Salim

Norzarina Md Yatim

AMA Said

S Masuod

MA Mustafa

...

2022/10

Developing A Framework of Marketplace Platform Business Model For The Event Industry

Nazuha Mohd Zahari

Zauwiyah Ahmad

Hishamuddin Ismail

2022

The impact of marketing innovation on economic development in Nigeria: A literature review

Md Akramul Bari

Hishamuddin Bin Ismail

Mohammad Tariqul Islam

Ahsanul Bari

2022

Design and Evaluation of An Interactive Learning Framework Based On Multitouch Technology

Tze Hui Liew

Siong Hoe Lau

Hishamuddin Ismail

2022

Investors Intention Towards Supporting Crowdfunding for Maintenance of School Facilities in Melaka

Journal of System and Management Sciences

Muhammad Ridzwan Yap Abdullah

Mohammed Hariri Bakri

Nur Izaitun Kamaruddin

Hishamuddin Ismail

Stany Wee Liang Fong

2022

Association between Screen Size and Touch Accuracy based on a Computerized Fitts’ Law Test

Journal of Logistics, Informatics and Service Science

Tze Hui Liew

Siong Hoe Lau

Hishamuddin Ismail

2022

Knowledge management process, knowledge based innovation: Does academic researcher’s productivity mediate during the pandemic of covid-19?

Plos one

Fazal Ur Rehman

Hishamuddin Ismail

Basheer M Al Ghazali

Muhammad Mujtaba Asad

Muhammad Saeed Shahbaz

...

2021/12/22

The natural way for water quality improvement using effective microorganism

International Journal of Environmental Engineering

D Mohammad Isa

S Abdullah

NA Mohd Noor

HB Ismail

2021

See List of Professors in Hishamuddin Ismail University(Multimedia University)