Hillbun Ho

About Hillbun Ho

Hillbun Ho, With an exceptional h-index of 11 and a recent h-index of 11 (since 2020), a distinguished researcher at University of Technology & Management, specializes in the field of marketing strategy.

His recent articles reflect a diverse array of research interests and contributions to the field:

CSR and CEO pay: Does CEO reputation matter?

Experience effect in the impact of free trial promotions

Do Individual Ambidexterity and Career Experience Help Technological Startup Founders Acquire Funding?

A sequence analysis approach to segmenting credit card customers

Does Ambidexterity in Marketing Pay Off? The Role of Absorptive Capacity: An Abstract

Hillbun Ho Information

University

Position

___

Citations(all)

887

Citations(since 2020)

576

Cited By

511

hIndex(all)

11

hIndex(since 2020)

11

i10Index(all)

11

i10Index(since 2020)

11

Email

University Profile Page

University of Technology & Management

Google Scholar

View Google Scholar Profile

Hillbun Ho Skills & Research Interests

marketing strategy

Top articles of Hillbun Ho

Title

Journal

Author(s)

Publication Date

CSR and CEO pay: Does CEO reputation matter?

Journal of Business Research

Hillbun Ho

Namwoon Kim

Sadat Reza

2022/10/1

Experience effect in the impact of free trial promotions

Management Science

Sadat Reza

Hillbun Ho

Rich Ling

Hongyan Shi

2021/3

Do Individual Ambidexterity and Career Experience Help Technological Startup Founders Acquire Funding?

IEEE Transactions on Engineering Management

Valeria Noguti

Hillbun Ho

Manjunath Padigar

Stephen X Zhang

2021/9/24

A sequence analysis approach to segmenting credit card customers

Journal of Retailing and Consumer Services

Hillbun Ho

Keng-Ming Terence Tien

Anne Wu

Sonika Singh

2021/3/1

Does Ambidexterity in Marketing Pay Off? The Role of Absorptive Capacity: An Abstract

Journal of business research

Hillbun Ho

Oleksiy Osiyevskyy

James Agarwal

Sadat Reza

2020/3/1

See List of Professors in Hillbun Ho University(University of Technology & Management)