Helena Nobre

Helena Nobre

Universidade de Aveiro

H-index: 17

Europe-Portugal

About Helena Nobre

Helena Nobre, With an exceptional h-index of 17 and a recent h-index of 15 (since 2020), a distinguished researcher at Universidade de Aveiro, specializes in the field of Branding, symbolic and experiential consumption, luxury consumption, cultural heritage marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Consumers' attitudes on downscale extensions of a luxury automotive brand

Check for updates How Does Dietarian Identity Influence Purchase Intention and Consumer Trust?

Consumers' relationship with mass prestige brands and happiness

How Does Dietarian Identity Influence Purchase Intention and Consumer Trust?

Cultural heritage and nation branding–multi stakeholder perspectives from Portugal

Cosmopolitan tourists: the most resilient travellers in the face of COVID-19

The life of consumption communities: A study on vegan communities

Learning makes perfect: a framework for analysing online community dynamics

Helena Nobre Information

University

Position

___

Citations(all)

1201

Citations(since 2020)

873

Cited By

691

hIndex(all)

17

hIndex(since 2020)

15

i10Index(all)

27

i10Index(since 2020)

22

Email

University Profile Page

Universidade de Aveiro

Google Scholar

View Google Scholar Profile

Helena Nobre Skills & Research Interests

Branding

symbolic and experiential consumption

luxury consumption

cultural heritage marketing

Top articles of Helena Nobre

Title

Journal

Author(s)

Publication Date

Consumers' attitudes on downscale extensions of a luxury automotive brand

EuroMed Journal of Business

Gabriel Pedrosa

Helena Nobre

Ana Sousa

2024/1/18

Check for updates How Does Dietarian Identity Influence Purchase Intention and Consumer Trust?

Welcome to The New Normal: Life After The Chaos: Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023

Ana Hungara

Helena Nobre

2024/1/3

Consumers' relationship with mass prestige brands and happiness

European Management Review

Helena Nobre

Ajay Kumar

Minas N Kastanakis

Justin Paul

2023/6

How Does Dietarian Identity Influence Purchase Intention and Consumer Trust?

Ana Hungara

Helena Nobre

2023/5/17

Cultural heritage and nation branding–multi stakeholder perspectives from Portugal

Journal of Tourism and Cultural Change

Helena Nobre

Ana Sousa

2022/9/3

Cosmopolitan tourists: the most resilient travellers in the face of COVID-19

Service Business

Vanda Veréb

Helena Nobre

Minoo Farhangmehr

2022/9

The life of consumption communities: A study on vegan communities

Ana Hungara

Helena Nobre

2022/7

Learning makes perfect: a framework for analysing online community dynamics

Ana Hungara

Helena Nobre

2022

A consumer culture theory perspective of the marketplace: An integrative review and agenda for research

Ana Hungara

Helena Nobre

2021/7

When Luxury Vinous-Concept Hotel Meets Premium Wine Brands: An Exploratory Study on Co-Branding

Lisa Ferraz

Helena Nobre

Belém Barbosa

2021

Exploring the relationship between ethical and sustainable consumption in short supply chains: A literature review

Maria José Palma Lampreia Dos-Santos

Nuno Tiago Baptistal

Helena Nobre

2021

How do others think about us? The effect of country perceptions on the behavioural intentions of foreign students

Academic Tourism: Perspectives on International Mobility in Europe

Ana Sousa

Helena Nobre

Minoo Farhangmehr

2021

Screens affordances in image consumption

Ema Rolo

Helena Nobre

Vania Baldi

2020

The Portuguese Luxury Wine Market: A Study on the Perceptions of Wine Brand Managers

Nuno Metello de Nápoles

Helena Nobre

Raquel Meneses

2020

The sustainable potential development of aquaponics in Portugal: An exploratory study on the stakeholders perceptions

Helena Nobre

Maria José Palma Lampreia Dos-Santos

Daniela Canto Silva

2020

Cosmopolitan tourists: the resilient segment in the face of terrorism

Tourism Management Perspectives

Vanda Veréb

Helena Nobre

Minoo Farhangmehr

2020/1/1

Vegan communities under the light of consumer culture theory

Research in Consumer Culture Theory

Ana Paula Hungara

Helena Nobre

2020

See List of Professors in Helena Nobre University(Universidade de Aveiro)