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Harshita Gupta

Harshita Gupta

Indian School of Mines

H-index: 4

Asia-India

About Harshita Gupta

Harshita Gupta, With an exceptional h-index of 4 and a recent h-index of 4 (since 2020), a distinguished researcher at Indian School of Mines, specializes in the field of Marketing and Advertising.

His recent articles reflect a diverse array of research interests and contributions to the field:

Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context

Shaping consumers' perceptions in innovative ways: an exploratory study on Guerrilla marketing

Harshita Gupta Information

University

Position

Research Scholar IIT () Dhanbad

Citations(all)

111

Citations(since 2020)

94

Cited By

54

hIndex(all)

4

hIndex(since 2020)

4

i10Index(all)

2

i10Index(since 2020)

1

Email

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University Profile Page

Indian School of Mines

Google Scholar

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Harshita Gupta Skills & Research Interests

Marketing and Advertising

Top articles of Harshita Gupta

Title

Journal

Author(s)

Publication Date

Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context

International Journal of Indian Culture and Business Management

Harshita Gupta

Saumya Singh

2020

Shaping consumers' perceptions in innovative ways: an exploratory study on Guerrilla marketing

International Journal of Business and Emerging Markets

Harshita Gupta

Saumya Singh

2020

See List of Professors in Harshita Gupta University(Indian School of Mines)