Harlan E. Spotts

Harlan E. Spotts

Western New England University

H-index: 15

North America-United States

About Harlan E. Spotts

Harlan E. Spotts, With an exceptional h-index of 15 and a recent h-index of 10 (since 2020), a distinguished researcher at Western New England University, specializes in the field of advertising, marketing communications, marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Risco de demência em pacientes com doença cardíaca e depressão

Dementia risk in patients with heart disease and depression

The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services

EPH145 Assessing the Relationship between Heart Disease and Related Comorbidities with Dementia and Alzheimer's Disease

RWD95 Investigation into the Geriatric Population with Poorly Controlled Diabetes and the Effects on Hospitalizations

Who consumes more fruits and vegetables: Dietitians or pharmacists?

PIN177 Identifying the Baseline Characteristics of Heart Failure Patients That Receive or Do NOT Receive the Seasonal Influenza Vaccine: A Study of Three Consecutive FLU Seasons

Advertising and promotional effects on consumer service firm sales: Media ad spend and quality matter for driving restaurant sales

Harlan E. Spotts Information

University

Position

Professor of Marketing

Citations(all)

1822

Citations(since 2020)

390

Cited By

1561

hIndex(all)

15

hIndex(since 2020)

10

i10Index(all)

18

i10Index(since 2020)

11

Email

University Profile Page

Western New England University

Google Scholar

View Google Scholar Profile

Harlan E. Spotts Skills & Research Interests

advertising

marketing communications

marketing

Top articles of Harlan E. Spotts

Title

Journal

Author(s)

Publication Date

Risco de demência em pacientes com doença cardíaca e depressão

Dementia & Neuropsychologia

Daniel Denisenko

Gladys Ekong

Harlan Spotts

2023/10/23

Dementia risk in patients with heart disease and depression

Dementia & Neuropsychologia

Daniel Denisenko

Gladys Ekong

Harlan Spotts

2023/10/23

The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services

Journal of Business Research

Harlan E Spotts

Marc G Weinberger

A George Assaf

Michelle F Weinberger

2022/11/1

EPH145 Assessing the Relationship between Heart Disease and Related Comorbidities with Dementia and Alzheimer's Disease

Value in Health

D Denisenko

H Spotts

G Ekong

2022/7/1

RWD95 Investigation into the Geriatric Population with Poorly Controlled Diabetes and the Effects on Hospitalizations

Value in Health

E King

G Ekong

H Spotts

2022/7/1

Who consumes more fruits and vegetables: Dietitians or pharmacists?

International Public Health Journal

MBA Shamima Khan

2021/4/1

PIN177 Identifying the Baseline Characteristics of Heart Failure Patients That Receive or Do NOT Receive the Seasonal Influenza Vaccine: A Study of Three Consecutive FLU Seasons

Value in Health

O¹ Shutov

R Jain

H Spotts

G¹ Ekong

R Ahmed

...

2020/12/1

Advertising and promotional effects on consumer service firm sales: Media ad spend and quality matter for driving restaurant sales

Journal of Advertising Research

Harlan E Spotts

Marc G Weinberger

Michelle F Weinberger

2020/3/1

See List of Professors in Harlan E. Spotts University(Western New England University)