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Haakon Brown

Haakon Brown

California State University, San Bernardino

H-index: 5

North America-United States

About Haakon Brown

Haakon Brown, With an exceptional h-index of 5 and a recent h-index of 4 (since 2020), a distinguished researcher at California State University, San Bernardino, specializes in the field of Consumer Behavior, Attitudes, Consumer Self-Control, Sports and Entertainment Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

The effectiveness of perceived social support in discount stores in Korea

The role of tie strength in bank credit card referral reward programs with scarcity messages

Haakon Brown Information

University

Position

Associate Professor of Marketing

Citations(all)

89

Citations(since 2020)

56

Cited By

50

hIndex(all)

5

hIndex(since 2020)

4

i10Index(all)

4

i10Index(since 2020)

4

Email

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University Profile Page

California State University, San Bernardino

Google Scholar

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Haakon Brown Skills & Research Interests

Consumer Behavior

Attitudes

Consumer Self-Control

Sports and Entertainment Marketing

Top articles of Haakon Brown

Title

Journal

Author(s)

Publication Date

The effectiveness of perceived social support in discount stores in Korea

Asia Pacific Journal of Marketing and Logistics

Chanho Song

Haakon T Brown

Rahmatullah Rami Tameez

2021/3/18

The role of tie strength in bank credit card referral reward programs with scarcity messages

International Journal of Bank Marketing

Chanho Song

Tuo Wang

Haakon T Brown

Michael Y Hu

2020/4/15

See List of Professors in Haakon Brown University(California State University, San Bernardino)