Guy Assaker

Guy Assaker

Lebanese American University

H-index: 32

Asia-Lebanon

About Guy Assaker

Guy Assaker, With an exceptional h-index of 32 and a recent h-index of 29 (since 2020), a distinguished researcher at Lebanese American University, specializes in the field of Marketing, Quantitative Methods, Applications in Tourism, Hospitality Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Hotel Guests' Revisit Intentions Post-Covid-19: Reexamining the Role of Service Quality, CSR, and Reputation While Accounting for Guests' Trepidation

Using PLS-SEM to test for the moderation effects of continuous variables in hospitality and tourism studies

An empirical examination of the antecedents of Residents' support for future film tourism development

The importance of green certification labels/badges in online hotel booking choice: A conjoint investigation of consumers’ preferences pre-and post-COVID-19

What Drives Faculty Publication Citations in the Business Field? Empirical Results from an AACSB Middle Eastern Institution

Examining the antecedents and effects of hotel corporate reputation on customers’ loyalty and citizenship behavior: an integrated framework

COVID-19’s effects on future pro-environmental traveler behavior: An empirical examination using norm activation, economic sacrifices, and risk perception theories

Examining the relationship between sport spectator motivation, involvement, and loyalty: A structural model in the context of Australian Rules football

Guy Assaker Information

University

Position

___

Citations(all)

5064

Citations(since 2020)

3739

Cited By

3299

hIndex(all)

32

hIndex(since 2020)

29

i10Index(all)

39

i10Index(since 2020)

37

Email

University Profile Page

Lebanese American University

Google Scholar

View Google Scholar Profile

Guy Assaker Skills & Research Interests

Marketing

Quantitative Methods

Applications in Tourism

Hospitality Management

Top articles of Guy Assaker

Title

Journal

Author(s)

Publication Date

Hotel Guests' Revisit Intentions Post-Covid-19: Reexamining the Role of Service Quality, CSR, and Reputation While Accounting for Guests' Trepidation

Tourism Analysis

Guy Assaker

Peter O'Connor

2023/8/4

Using PLS-SEM to test for the moderation effects of continuous variables in hospitality and tourism studies

Guy Assaker

Peter O’Connor

2023/1/25

An empirical examination of the antecedents of Residents' support for future film tourism development

Tourism Management Perspectives

Deborah Castro

Sean Kim

Guy Assaker

2023

The importance of green certification labels/badges in online hotel booking choice: A conjoint investigation of consumers’ preferences pre-and post-COVID-19

Cornell Hospitality Quarterly

Guy Assaker

Peter O’Connor

2023/11

What Drives Faculty Publication Citations in the Business Field? Empirical Results from an AACSB Middle Eastern Institution

Publications

Guy Assaker

Wassim Shahin

2022/11/22

Examining the antecedents and effects of hotel corporate reputation on customers’ loyalty and citizenship behavior: an integrated framework

Journal of Hospitality Marketing & Management

Peter O’Connor

Guy Assaker

2022/7/4

COVID-19’s effects on future pro-environmental traveler behavior: An empirical examination using norm activation, economic sacrifices, and risk perception theories

Journal of Sustainable Tourism

Peter O’Connor

Guy Assaker

2021/12/9

Examining the relationship between sport spectator motivation, involvement, and loyalty: A structural model in the context of Australian Rules football

Sport in Society

Sangkyun Kim

Ashlee Morgan

Guy Assaker

2021/6/3

eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent: the case of Lebanon

Journal of Travel Research

Guy Assaker

Peter O’Connor

2021/3

Age and gender differences in online travel reviews and user-generated-content (UGC) adoption: extending the technology acceptance model (TAM) with credibility theory

Journal of Hospitality Marketing & Management

Guy Assaker

2020/5/18

Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model

Journal of Vacation Marketing

Guy Assaker

Rob Hallak

Rania El-Haddad

2020/4

Examining heterogeneity through response-based unit segmentation in PLS-SEM: a study of human capital and firm performance in upscale restaurants

Current Issues in Tourism

Guy Assaker

Rob Hallak

Peter O’Connor

2020/1/17

The effects of hotel green business practices on consumers’ loyalty intentions: an expanded multidimensional service model in the upscale segment

International Journal of Contemporary Hospitality Management

Guy Assaker

2020/12/11

Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels

Journal of Hospitality Marketing & Management

Guy Assaker

Peter O’Connor

Rania El-Haddad

2020/11/16

See List of Professors in Guy Assaker University(Lebanese American University)

Co-Authors

H-index: 56
Songshan (Sam) Huang

Songshan (Sam) Huang

Edith Cowan University

H-index: 54
Betty Weiler

Betty Weiler

Southern Cross University

H-index: 39
Patrícia Pinto

Patrícia Pinto

Universidade do Algarve

H-index: 35
Sangkyun Kim

Sangkyun Kim

Edith Cowan University

H-index: 24
Dr Rob Hallak

Dr Rob Hallak

University of South Australia

H-index: 14
Associate Professor Craig Lee

Associate Professor Craig Lee

University of Otago

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