Gurmeet Kaur Matharu

Gurmeet Kaur Matharu

Southern Cross University

H-index: 2

Oceania-Australia

About Gurmeet Kaur Matharu

Gurmeet Kaur Matharu, With an exceptional h-index of 2 and a recent h-index of 2 (since 2020), a distinguished researcher at Southern Cross University, specializes in the field of organic food, consumer behaviour, plant-based foods, veganism, vegetarianism.

His recent articles reflect a diverse array of research interests and contributions to the field:

Understanding the consumer behaviour towards plant-based foods: An application of capability, opportunity, motivation and behaviour (COM-B)model in an Australian context

The moderating role of Hofstede’s cultural dimensions on consumer purchasing of organic food

The Association Between ‘Vegetarian for Life’Diet Quality and Depressive Symptoms: A Replication Study.

Understanding the antecedents of plant-based foods behavior-an exploratory study using COM-B model

What Motivates Young Indian Consumers to Buy Organic Food?

Factors influencing buying behaviour of plant-based foods

Gurmeet Kaur Matharu Information

University

Position

___

Citations(all)

19

Citations(since 2020)

19

Cited By

1

hIndex(all)

2

hIndex(since 2020)

2

i10Index(all)

1

i10Index(since 2020)

1

Email

University Profile Page

Southern Cross University

Google Scholar

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Gurmeet Kaur Matharu Skills & Research Interests

organic food

consumer behaviour

plant-based foods

veganism

vegetarianism

Top articles of Gurmeet Kaur Matharu

Title

Journal

Author(s)

Publication Date

Understanding the consumer behaviour towards plant-based foods: An application of capability, opportunity, motivation and behaviour (COM-B)model in an Australian context

Gurmeet Kaur Matharu

2023/11

The moderating role of Hofstede’s cultural dimensions on consumer purchasing of organic food

Journal of international consumer marketing

Gurmeet Kaur Matharu

Tania von der Heidt

Golam Sorwar

Achchuthan Sivapalan

2024/1/1

The Association Between ‘Vegetarian for Life’Diet Quality and Depressive Symptoms: A Replication Study.

Megan Lee

Talitha Best

Kate Baltrotsky

Gurmeet Kaur Matharu

2023/7/25

Understanding the antecedents of plant-based foods behavior-an exploratory study using COM-B model

A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem

Gurmeet Kaur Matharu

Golam Sorwar

2023

What Motivates Young Indian Consumers to Buy Organic Food?

Journal of International Consumer Marketing (B ranked in ABDC list, ESCI-WoS, Scopus)

Gurmeet Kaur Matharu

Tania von der Heidt

Golam Sorwar

Achchuthan Sivapalan

2021

Factors influencing buying behaviour of plant-based foods

Australian and New Zealand Marketing Academy Conference (ANZMAC) 2021: Something Different

Gurmeet Kaur Matharu

Golam Sorwar

Simon John Wilde

2021

See List of Professors in Gurmeet Kaur Matharu University(Southern Cross University)

Co-Authors

H-index: 18
Golam Sorwar

Golam Sorwar

Southern Cross University

H-index: 17
Tania Von Der Heidt

Tania Von Der Heidt

Southern Cross University

H-index: 13
Simon Wilde

Simon Wilde

Southern Cross University

H-index: 10
Sivapalan Achchuthan

Sivapalan Achchuthan

University of Jaffna

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