Guda van Noort
Universiteit van Amsterdam
H-index: 33
Europe-Netherlands
Top articles of Guda van Noort
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives | Journal of Business Research | Dasha Antsipava Joanna Strycharz Eva A van Reijmersdal Guda van Noort | 2024/1/1 |
Online behavioural advertising, consumer empowerment and fair competition: Are the DSA transparency obligations the right answer? | Available at SSRN | Elena Izyumenko Martin Senftleben Nynke Schutte Edith G Smit Guda van Noort | 2024/2/16 |
Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments | Journal of Current Issues & Research in Advertising | Komala Mazerant Lotte M Willemsen Peter Neijens Guda van Noort | 2024/2/2 |
Using a Photo-Elicitation Procedure to Examine Consumers’ Motivations to Post Visual Brand-Related User-Generated Content | Journal of Interactive Advertising | Annemarie J Nanne Marjolijn L Antheunis Guda van Noort | 2024/1/2 |
Instagram Stories: How Ephemerality Affects Consumers’ Responses Toward Instagram Content and Advertising | Journal of Interactive Advertising | René Haldborg Jørgensen Hilde AM Voorveld Guda van Noort | 2023/7/3 |
Experiencing branded apps: Direct and indirect effects of engagement experiences on continued branded app use | Journal of Interactive Advertising | Zeph MC van Berlo Eva A van Reijmersdal Guda van Noort | 2023/1/18 |
An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions | International Journal of Advertising | L Ang C Buzeta M Hirose MJC van Loggerenberg G van Noort | 2023/1/2 |
A solution-oriented view on the academic-practitioner divide: A seven-country case study | Cristian Buzeta Hilde Voorveld Guda Van Noort Marthinus Van Loggerenberg Rodrigo Uribe | 2022 | |
Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19 | International Journal of Advertising | Komala Mazerant Lotte M Willemsen Peter Neijens Erik van Schooten Guda van Noort | 2022/11/17 |
Going too far? How consumers respond to personalized advertising from different sources | Journal of electronic commerce research.-Long Beach, Calif.,[200-], currens | Freya De Keyzer Guda van Noort Sanne Kruikemeier | 2022 |
Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms | Computers in Human Behavior Reports | Eva A van Reijmersdal Sophie C Boerman Guda van Noort | 2022/8/1 |
When bad is good: Do good relationships between marketing clients and their advertising agencies challenge creativity? | Journal of Advertising | Scott Koslow Ardalan Sameti Guda van Noort Edith G Smit Sheila L Sasser | 2022/7/15 |
Consumers’ use of augmented reality apps: prevalence, user characteristics, and gratifications | Journal of Advertising | Anne R Smink Eva A van Reijmersdal Guda van Noort | 2022/4/25 |
The algorithmic persuasion framework in online communication: conceptualization and a future research agenda | Internet research | Brahim Zarouali Sophie C Boerman Hilde AM Voorveld Guda van Noort | 2022/2/11 |
Is voice really persuasive? The influence of modality in virtual assistant interactions and two alternative explanations | Internet Research | Carolin Ischen Theo B Araujo Hilde AM Voorveld Guda Van Noort Edith G Smit | 2022/12/19 |
SPECIAL TOPICS SESSION: ADVANCING COMPUTATIONAL ADVERTISING RESEARCH | American Academy of Advertising. Conference. Proceedings (Online) | Jisu Huh Guda van Noort | 2021 |
No to cookies: Empowering impact of technical and legal knowledge on rejecting tracking cookies | Computers in Human Behavior | Joanna Strycharz Edith Smit Natali Helberger Guda van Noort | 2021/7/1 |
The role of facial expression and tie strength in sender presence effects on consumers’ brand responses towards visual brand-related user generated content | Computers in Human Behavior | Annemarie J Nanne Marjolijn L Antheunis Guda van Noort | 2021/4/1 |
Spot-on creativity: Creativity biases and their differential effects on consumer responses in (non-) real-time marketing | Journal of Interactive Marketing | Komala Mazerant Lotte M Willemsen Peter C Neijens Guda van Noort | 2021/2 |
Privacy concerns in chatbot interactions | Carolin Ischen Theo Araujo Hilde Voorveld Guda van Noort Edith Smit | 2019/11/19 |
Co-Authors
