Gheorghe Preda

Gheorghe Preda

Universitatea de Vest din Timisoara

H-index: 7

Europe-Romania

About Gheorghe Preda

Gheorghe Preda, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at Universitatea de Vest din Timisoara, specializes in the field of Strategic Innovation in Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Model for Testing Trust in E-Commerce

Post-purchase behaviour triggers in branded mobile shopping apps

The Perceived Value of Higher Education and University Competitiveness-The Rubik Cube Metaphor

The common values of social media marketing and luxury brands. The millennials and generation z perspective

Gheorghe Preda Information

University

Position

PhD Lecturer of Marketing

Citations(all)

426

Citations(since 2020)

296

Cited By

236

hIndex(all)

7

hIndex(since 2020)

7

i10Index(all)

6

i10Index(since 2020)

6

Email

University Profile Page

Universitatea de Vest din Timisoara

Google Scholar

View Google Scholar Profile

Gheorghe Preda Skills & Research Interests

Strategic Innovation in Marketing

Top articles of Gheorghe Preda

Title

Journal

Author(s)

Publication Date

Model for Testing Trust in E-Commerce

Patricia Simona Lup

Gabriela Ioana Prostean

Gheorghe Preda

2024/4/24

Post-purchase behaviour triggers in branded mobile shopping apps

Marketing Intelligence & Planning

R. Dobre

C.

Milovan

A.-M.

Preda

...

2023/2

The Perceived Value of Higher Education and University Competitiveness-The Rubik Cube Metaphor

Review of Innovation and Competitiveness: A Journal of Economic and Social Research

Costinel Dobre

Gheorghe Preda

Anca Milovan

Remus Ionut Naghi

Sorin Ioan Prada

2021/12/31

The common values of social media marketing and luxury brands. The millennials and generation z perspective

Journal of Theoretical and Applied Electronic Commerce Research

A. Dobre

C.

Milovan

A.

Dutu

...

2021/9

See List of Professors in Gheorghe Preda University(Universitatea de Vest din Timisoara)