gerard hastings

gerard hastings

University of Stirling

H-index: 69

Europe-United Kingdom

About gerard hastings

gerard hastings, With an exceptional h-index of 69 and a recent h-index of 36 (since 2020), a distinguished researcher at University of Stirling, specializes in the field of social marketing, critical marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Social marketing: Principles and practice for delivering global change

How social marketers communicate: The search for compelling content

Critical marketing: Addressing the commercial determinants of ill-health and planetary harm

The political economy of infant and young child feeding: confronting corporate power, overcoming structural barriers, and accelerating progress

Strategic planning: The social marketer's roadmap

Delivering global change: How social marketing can make a difference

Marketing of commercial milk formula: a system to capture parents, communities, science, and policy

The shoulders of giants: Why theory matters

gerard hastings Information

University

Position

professor of social marketing and the Open university

Citations(all)

21911

Citations(since 2020)

7958

Cited By

17563

hIndex(all)

69

hIndex(since 2020)

36

i10Index(all)

188

i10Index(since 2020)

96

Email

University Profile Page

University of Stirling

Google Scholar

View Google Scholar Profile

gerard hastings Skills & Research Interests

social marketing

critical marketing

Top articles of gerard hastings

Title

Journal

Author(s)

Publication Date

Social marketing: Principles and practice for delivering global change

Gerard Hastings

Christine Domegan

2023/4/20

How social marketers communicate: The search for compelling content

Gerard Hastings

Christine Domegan

2023/4/20

Critical marketing: Addressing the commercial determinants of ill-health and planetary harm

Gerard Hastings

Christine Domegan

2023/4/20

The political economy of infant and young child feeding: confronting corporate power, overcoming structural barriers, and accelerating progress

The Lancet

Phillip Baker

Julie P Smith

Amandine Garde

Laurence M Grummer-Strawn

Benjamin Wood

...

2023/2/7

Strategic planning: The social marketer's roadmap

Gerard Hastings

Christine Domegan

2023/4/20

Delivering global change: How social marketing can make a difference

Gerard Hastings

Christine Domegan

2023/4/20

Marketing of commercial milk formula: a system to capture parents, communities, science, and policy

The Lancet

Nigel Rollins

Ellen Piwoz

Phillip Baker

Gillian Kingston

Kopano Matlwa Mabaso

...

2023/2/7

The shoulders of giants: Why theory matters

Gerard Hastings

Christine Domegan

2023/4/20

The Baby Killer revisited: Regulating the marketing of breast milk substitutes

Gerard Hastings

Kathryn Angus

Douglas Eadie

Kate Hunt

2023/4/20

Development and validation of the Alcohol Message Perceived Effectiveness Scale

Scientific Reports

Michelle I Jongenelis

Catherine Drane

Penelope Hasking

Tanya Chikritzhs

Peter Miller

...

2023/1/18

The social marketer's satnav

Gerard Hastings

Christine Domegan

2023/4/20

The four social marketing orientations

Gerard Hastings

Christine Domegan

2023/4/20

Marketing social. De la compréhension des publics au changement de comportement

Karine Gallopel-Morvan

Viêt Nguyen Thanh

Pierre Arwidson

Gerard Hastings

Isabelle Richard

...

2023

Alternatives: In search of new wisdom

Gerard Hastings

Christine Domegan

2023/4/20

Ethics, morality and human rights in social marketing

Gerard Hastings

Christine Domegan

2023/4/20

COVID-19: our last teachable moment

Emerald Open Research

Gerard Hastings

2023/12/12

Marketing in a time of Covid-19: How we got here and what to do next

Gerard Hastings

2022/8/25

“Using information to shape perception”: tobacco industry documents study of the evolution of Corporate Affairs in the Miller Brewing Company

Globalization and Health

Jim McCambridge

Jack Garry

Kypros Kypri

Gerard Hastings

2022/5/21

Hyperconsumption: Corporate Marketing Vs. the Planet

Gerard Hastings

2022/4/6

5 As the Planet and the Climate Breakdown the Last Thing We Need is More Marketing

Ethical Approaches to Marketing: Positive Contributions to Society

Gerard Hastings

2021/8/23

See List of Professors in gerard hastings University(University of Stirling)

Co-Authors

H-index: 97
Geoffrey T. Fong

Geoffrey T. Fong

University of Waterloo

H-index: 92
Ann McNeill

Ann McNeill

King's College London

H-index: 85
David Hammond

David Hammond

University of Waterloo

H-index: 45
Martine Stead

Martine Stead

University of Stirling

H-index: 39
Crawford Moodie

Crawford Moodie

University of Stirling

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