George Balabanis
City University
H-index: 37
Asia-Lebanon
Top articles of George Balabanis
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations | Jiseon Han George Balabanis | 2024/2 | |
Country of origin (COO) as a determinant of advertising credibility | Global Marketing Conference | Carmen Lopez George Balabanis Nikoletta Theofania Siamagka | 2023/7 |
Reflective versus unreflective country images: How ruminating on reasons for buying a country’s products alters country image | International Business Review | George Balabanis Carmen Lopez | 2022/10/1 |
A meta-analysis of consumer ethnocentrism across 57 countries | International Journal of Research in Marketing | George Balabanis Nikoletta Theofania Siamagka | 2022/9/1 |
The blinding effects of team identification on sports corruption: Cross-cultural evidence from sub-saharan African countries | Journal of Business Ethics | Anastasia Stathopoulou Tommy Kweku Quansah George Balabanis | 2022/8 |
Cultural antecedents and consequences of luxury brand personalities | European Journal of Marketing | George Balabanis Aleksandra Karpova | 2022/10/4 |
The influence of a country’s brands and industry on its image | European Journal of Marketing | Carmen Lopez George Balabanis | 2021/1/4 |
The role of brand strength, type, image and product-category fit in retail brand collaborations | Journal of Retailing and Consumer Services | Vincent Wayne Mitchell George Balabanis | 2021/5/1 |
The price of social status desire and public self-consciousness in luxury consumption | Journal of Business Research | George Balabanis Anastasia Stathopoulou | 2021/2/1 |
Country image appraisal: More than just ticking boxes | Journal of Business Research | Carmen Lopez George Balabanis | 2020/9/1 |
Does humour influence perceptions of the ethicality of female-disparaging advertising? | Journal of Business Ethics | Vassiliki Grougiou George Balabanis Danae Manika | 2020/6 |
Utilitarian versus Hedonic Brands: Cognitive and Affective Country Image Components: An Abstract | Carmen Lopez George Balabanis | 2020 |
