Gema Martinez-Navarro

Gema Martinez-Navarro

Universidad Complutense de Madrid

H-index: 15

Europe-Spain

About Gema Martinez-Navarro

Gema Martinez-Navarro, With an exceptional h-index of 15 and a recent h-index of 14 (since 2020), a distinguished researcher at Universidad Complutense de Madrid, specializes in the field of Comunicación, marketing, comportamiento del consumidor.

His recent articles reflect a diverse array of research interests and contributions to the field:

MALA CONDUCTA: El lado oscuro del usuario digital

Let's Talk Series: Binge-Watching vs. Marathon. The Duality in the Consumption of Episodes from the Grounded Theory.

Hablemos de series: Binge-watching vs. maratón. La dualidad en el consumo de episodios desde la Teoría Fundamentada

Luxury tourism in the new normal: In search of the new memorability

Exploring user’s experience of push notifications: a grounded theory approach

Innovation in online food delivery: Learnings from COVID-19

Vividness of news push notifications and users’ response

Success factors in audiovisual content websites based on comparative qualitative analysis

Gema Martinez-Navarro Information

University

Position

Profesora

Citations(all)

1832

Citations(since 2020)

1501

Cited By

1133

hIndex(all)

15

hIndex(since 2020)

14

i10Index(all)

24

i10Index(since 2020)

19

Email

University Profile Page

Universidad Complutense de Madrid

Google Scholar

View Google Scholar Profile

Gema Martinez-Navarro Skills & Research Interests

Comunicación

marketing

comportamiento del consumidor

Top articles of Gema Martinez-Navarro

Title

Journal

Author(s)

Publication Date

MALA CONDUCTA: El lado oscuro del usuario digital

Diana Gavilán

Gema Martínez Navarro

Susana Fernández-Lores

2023/4/26

Let's Talk Series: Binge-Watching vs. Marathon. The Duality in the Consumption of Episodes from the Grounded Theory.

Comunicar: Media Education Research Journal

Eva Martínez-Serrano

Diana Gavilan

Gema Martinez-Navarro

2023/4

Hablemos de series: Binge-watching vs. maratón. La dualidad en el consumo de episodios desde la Teoría Fundamentada

Comunicar: Revista científica iberoamericana de comunicación y educación

Eva Martínez Serrano

Diana Gavilán Bouzas

Gema Martínez Navarro

2023

Luxury tourism in the new normal: In search of the new memorability

Diana Gavilan

Adela Balderas-Cejudo

Gema Martinez-Navarro

2022/1/25

Exploring user’s experience of push notifications: a grounded theory approach

Qualitative Market Research: An International Journal

Diana Gavilan

Gema Martinez-Navarro

2022/3/29

Innovation in online food delivery: Learnings from COVID-19

International journal of gastronomy and food science

Diana Gavilan

Adela Balderas-Cejudo

Susana Fernández-Lores

Gema Martinez-Navarro

2021/7/1

Vividness of news push notifications and users’ response

Technological Forecasting and Social Change

Diana Gavilan

Susana Fernández-Lores

Gema Martinez-Navarro

2020/12/1

Success factors in audiovisual content websites based on comparative qualitative analysis

Profesional de la información

Susana Fernandez-Lores

Gema Martinez-Navarro

Diana Gavilan

2020/11/1

Factores de éxito en las webs de contenidos audiovisuales. Análisis cualitativo comparado

El profesional de la información

Susana Fernández Lores

Gema Martínez Navarro

Diana Gavilán Bouzas

2020

See List of Professors in Gema Martinez-Navarro University(Universidad Complutense de Madrid)