Gede Bayu Rahanatha

Gede Bayu  Rahanatha

Universitas Udayana

H-index: 16

Asia-Indonesia

About Gede Bayu Rahanatha

Gede Bayu Rahanatha, With an exceptional h-index of 16 and a recent h-index of 15 (since 2020), a distinguished researcher at Universitas Udayana, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

KEPUTUSAN PEMBELIAN BERDASARKAN AUGMENTED REALITY, RESPON POSITIF DAN STICKINESS

The role of spiritual destination image in mediating attachment to virtual tours and social media promotion on return visit intentions

Kualitas Produk, Brand Image, Dan Niat Beli Ulang: Konsep Dan Studi Kasus Pada Konsumen Minyak Oles “Bokashi”

The Role of Brand Image in Mediating The Effect of Product Quality on Repurchase Intentions Bokashi Rub Oil in Denpasar City

PERILAKU PEMBELIAN IMPULSIF DALAM PELAKSANAAN YADNYA: Studi Pada Perempuan Hindu Bali

Determinants of impulsive buying among Hindu women: The impact of CRM in the retail industry

The role of international networking to mediate internet technology capabilities and international entrepreneurship orientation to export performance

Kredibilitas Celebrity Endorser untuk Membangun Citra Merek dan Meningkatkan Niat Beli

Gede Bayu Rahanatha Information

University

Position

___

Citations(all)

783

Citations(since 2020)

700

Cited By

164

hIndex(all)

16

hIndex(since 2020)

15

i10Index(all)

24

i10Index(since 2020)

20

Email

University Profile Page

Universitas Udayana

Google Scholar

View Google Scholar Profile

Gede Bayu Rahanatha Skills & Research Interests

Marketing

Top articles of Gede Bayu Rahanatha

Title

Journal

Author(s)

Publication Date

KEPUTUSAN PEMBELIAN BERDASARKAN AUGMENTED REALITY, RESPON POSITIF DAN STICKINESS

Ni Wayan Ekawati

Gede Suparna

Gede Bayu Rahanatha

Ni Made Intan Kusumasari

Dewa Ayu Agung Bunga Kinara Pm

2024/2/13

The role of spiritual destination image in mediating attachment to virtual tours and social media promotion on return visit intentions

International Journal of Data and Network Science

I Putu Gde Sukaatmadja

Ni Nyoman Kerti Yasa

Gede Bayu Rahanatha

Putu Laksmita Dewi Rahmayanti

I Wayan Santika

...

2024/4

Kualitas Produk, Brand Image, Dan Niat Beli Ulang: Konsep Dan Studi Kasus Pada Konsumen Minyak Oles “Bokashi”

Putu Andini Pradnya Dewi

Gede Bayu Rahanatha

Ni Nyoman Kerti Yasa

I Made Dana

2023/4/1

The Role of Brand Image in Mediating The Effect of Product Quality on Repurchase Intentions Bokashi Rub Oil in Denpasar City

E - Jurnal Ekonomi dan Binsis Universitas Udayana

Putu Andini Pradnya Dewi

Gede Bayu Rahanatha

Ni Nyoman Kerti Yasa

2023/4

PERILAKU PEMBELIAN IMPULSIF DALAM PELAKSANAAN YADNYA: Studi Pada Perempuan Hindu Bali

Gede Bayu Rahanatha

Ni Nyoman Kerti Yasa

I Gusti Ayu Ketut Giantari

Ni Wayan Ekawati

2023

Determinants of impulsive buying among Hindu women: The impact of CRM in the retail industry

International Journal of Data and Network Science

G Rahanatha

N Yasa

IGAK Giantari

N Ekawati

2023

The role of international networking to mediate internet technology capabilities and international entrepreneurship orientation to export performance

Uncertain Supply Chain Management

I Putu Gde Sukaatmadja

Ni Nyoman Kerti Yasa

I Wayan Santika

Gede Bayu Rahantha

Putu Laksmita Dewi Rahmayanti

...

2023/2

Kredibilitas Celebrity Endorser untuk Membangun Citra Merek dan Meningkatkan Niat Beli

AA SANIA ARNAYA PUTRI

NI NYOMAN KERTI YASA

GEDE BAYU RAHANATHA

2023/4/1

PENGARUH LINGKUNGAN TOKO TERHADAP PEMBELIAN IMPULSIF DIMEDIASI OLEH EMOSI POSITIF

E-Jurnal Ekonomi dan Bisnis Universitas Udayana

Angga Prasetya Putra

Gede Bayu Rahanatha

2023

Impulsive buying behavior of hindu balinese women in the implementation of yadnya: A conceptual model development

Webology

Gede Bayu Rahanatha

Ni Nyoman Kerti Yasa

IGAK Giantari

Ni Wayan Ekawati

2022/1

The Effect of Sales Promotion on Electronic Word of Mouth and Purchase Decision (Study on Bukalapak Users in Denpasar City)

European Journal of Business and Management Research

I Nyoman Wara Wangsa

Gede Bayu Rahanatha

Ni Nyoman Kerti Yasa

I Made Dana

2022/4/2

Pengaruh corporate social responsibility terhadap reputasi perusahaan yang dimediasi oleh kepuasan pelanggan (studi pada PT. Coca Cola Amatil Denpasar)

Akuntansi: Jurnal Akuntansi Integratif

Prinintha Nanda Soemarsono

Bani Alkausar

2019/10/7

Promosi penjualan untuk membangun electronic word of mouth dan mendorong pengambilan keputusan pembelian

I Nyoman Wara Wangsa

Gede Bayu Rahanatha

Ni Nyoman Kerti Yasa

I Made Dana

2022/3/1

Peran Kepuasan Pelanggan dalam Memediasi Pengaruh Inovasi Produk Terhadap Niat Pembelian Ulang Produk Pakaian Merek Lanakila di Bali

Jurnal Bisnis dan Manajemen

Ni Ketut Ayu Yudiani

2020

Local Brand Love Based On Product, Price, Promotion, Online Distribution

Journal of Distribution Science (유통과학연구)

Ni Nyoman Kerti Yasa

I Wayan Santika

I Gusti Ayu Ketut Giantari

Ni Luh Wayan Sayang Telagawathi

Nilna Muna

...

2022/5/30

Peran Citra Merek Dalam Memediasi Pengaruh Green Marketing Terhadap Keputusan Pembelian Pada Starbucks Di Denpasar

E-Jurnal Manajemen Universitas Udayana

Indah Kusuma Dewi

Gede Bayu Rahanatha

2022

The influence of brand awareness on repurchase intention with perceived quality as mediation variable

American Journal of Humanities and Social Sciences Research (AJHSSR)

I Gede Budi Astawa

G Rahanatha

2021

Pemasaran Online UKM di Bali Pada Era New Normal Covid-19

Ni Wayan Ekawati

MM SE

Gede Bayu Rahanatha

Ni Ketut Seminari

2021/12/3

Peran Citra Merek Memediasi Pengaruh Keunggulan Produk Terhadap Niat Beli Ulang Produk Fashion Uniqlo

Nyoman Panji Prabawa Sunu

Gede Bayu Rahanatha

2021

The role of relational and informational capabilities in mediating the effect of social media adoption on business performance in fashion industry

International Journal of Data and Network Science

N Yasa

IGAK Giantari

I Sukaatmadja

T Sukawati

N Ekawati

...

2021

See List of Professors in Gede Bayu Rahanatha University(Universitas Udayana)